Who Do You Trust When it Comes to Healthcare Information?

"State of Social Media and Healthcare" - general HC trends for patients online I III O IIO.. 1O III II I .. . II ........ ...C ... .. Frequency of doctor visits impacts online use Patients trust traditional communication over digital or social social media Doctors visit: Vrear press release WebMD company website 62% 50% 43% WIKIPEDIA 35% 30% 17% facebook 19% 14% 12% 53% believe news in a press release You Tube 15% 14% 19% 29% believe what is posted on a company website 18% believe social media (Facebook, Twitter, company blog) Blogs and patient communities most favored by 3O's crowd O+ 33% Age: 30-39 18-29 of Americans would be motivated to visit a pharma 25% if recommended by websit a friend, family member or colleague - more than: Blogs: 19% Patient Communities: 23% 17% 27% Television Advertisements Parents more likely to seek answers online 16% Drug Discount Offers 14% Magazine Advertisements Family: Parents Non-parents WebMD 69% 50% 13% Digital Advertisements WIKIPEDIA 40% 27% facebook 22% 14% You Tube 20% 90% use PC vs tablet for health information 12% Ranking of most accessed online resources 90% 11% WebMD: 56% Wikipedia 31% Personal computer (PC) Smartphone and tablet Health magazine's websites (e.g. Prevention, Women's Health): 29% Facebook sites 17% YouTube: 15% Tablet users turn online earlier Blogs: than PC users Patient communities 6% 27% 52% 31% 43% 24% Source matters: Most trusted Facebook pages 52% PC after diagnosis 43% tablet after symptom RESULTS FOR CHANNEL RANKED AS MOST TRUSTED: Created by pharma about a medication Created by pharma 10 Women more likely to research before filling a prescription Pew Created by peers research s0out a disease st 8/26/1 18-29 12% 7% 10% 30-39 %6 7% 19% 40-49 6% 14% 50-64 12% 5% 8% 23% 15% ... . 1O I ... O .. .IIII ... ..I. .. ..... ...... "State of Social Media and Healthcare" - general HC trends for patients online I III O IIO.. 1O III II I .. . II ........ ...C ... .. Frequency of doctor visits impacts online use Patients trust traditional communication over digital or social social media Doctors visit: Vrear press release WebMD company website 62% 50% 43% WIKIPEDIA 35% 30% 17% facebook 19% 14% 12% 53% believe news in a press release You Tube 15% 14% 19% 29% believe what is posted on a company website 18% believe social media (Facebook, Twitter, company blog) Blogs and patient communities most favored by 3O's crowd O+ 33% Age: 30-39 18-29 of Americans would be motivated to visit a pharma 25% if recommended by websit a friend, family member or colleague - more than: Blogs: 19% Patient Communities: 23% 17% 27% Television Advertisements Parents more likely to seek answers online 16% Drug Discount Offers 14% Magazine Advertisements Family: Parents Non-parents WebMD 69% 50% 13% Digital Advertisements WIKIPEDIA 40% 27% facebook 22% 14% You Tube 20% 90% use PC vs tablet for health information 12% Ranking of most accessed online resources 90% 11% WebMD: 56% Wikipedia 31% Personal computer (PC) Smartphone and tablet Health magazine's websites (e.g. Prevention, Women's Health): 29% Facebook sites 17% YouTube: 15% Tablet users turn online earlier Blogs: than PC users Patient communities 6% 27% 52% 31% 43% 24% Source matters: Most trusted Facebook pages 52% PC after diagnosis 43% tablet after symptom RESULTS FOR CHANNEL RANKED AS MOST TRUSTED: Created by pharma about a medication Created by pharma 10 Women more likely to research before filling a prescription Pew Created by peers research s0out a disease st 8/26/1 18-29 12% 7% 10% 30-39 %6 7% 19% 40-49 6% 14% 50-64 12% 5% 8% 23% 15% ... . 1O I ... O .. .IIII ... ..I. .. ..... ......