HERO giving is all about tapping the extraordinary potential of the everyday donor. There are already donors in your database who make average gifts in the amount $35 to your organization, yet we discovered that many have the capacity to make $500+ gifts. Who are these donors? What makes them tick? How can you increase their loyalty to your organization? Scan our infographic and go to www.goodworksco.ca/heroes to download your own copy of the Hidden Heroes white paper to find out.