Who’s Your Average Mutual Fund Investor?

Created by KURTOSYS with kind permission by the Investment Company Institute Characteristics of Mutual Fund Investors 92 tttttttttttt MILLION OWN MUTUAL FUNDS 53 MILLION U.S. .4 .8 HOUSEHOLDS 44% 48% 51 $80. 75% 72% ARE BABY BOOMERS ARE COLLEGE GRADUATES MEDIAN AGE OF HEAD OF HOUSEHOLD MEDIAN HOUSEHOLD INCOME MARRIED OR LIVING WITH A PARTNER EMPLOYED FULL- OR PART-TIME The U.S. Population and Mutual Fund Shareholders Are Getting Older ALL U.S. HOUSEHOLDS HOUSEHOLDS OWNING MUTUAL FUNDS AGE OF HEAD OF HOUSEHOLD 21% 22% 13% 17% 65 OR OLDER 13% 55 TO 64 13% 22% 45 TO 54 19% 21% 35 TO 44 17% 20% 24% YOUNGER THAN 35 23% 29% 18% 20% Note: Age is based on the sole or co-decisionmaker for household saving and investing. Sources: Investment Company Institute and U.S. Census Bureau. See ICI "Ownership of Mutual Funds, Shareholder Sentiment, and Use of the Internet, 2012. 26% 21% 24% 17% Research Perspective, 1994 2012 1994 2012 $190,000 IS THE MEDIAN HOUSEHOLD FINANCIAL ASSETS 68% HOLD MORE THAN HALF OF THEIR FINANCIAL ASSETS IN MUTUAL FUNDS 68% OWN IRAS 80% OWN DC RETIREMENT PLAN ACCOUNTS 4 MUTUAL FUNDS IS THE MEDIAN NUMBER OWNED $100,000 IS THE MEDIAN MUTUAL FUND ASSETS 79% OWN EQUITY FUNDS Most Households That Own Mutual Funds Have Moderate Incomes HOUSEHOLDS OWNING MUTUAL FUNDS HOUSEHOLD INCOME ALL U.S. HOUSEHOLDS $200,000 OR MORE $100,000 TO $ 199,999 8% 17% $75,000 TO $99,999 $50,000 TO $74,999 $35,000 TO $49,999 11% 31% $25,000 TO $34,999 18% LESS THAN $25,000 18% 14% Note: Total reported is household income before taxes in 2011. Sources: Investment 11% 21% Company Institute and U.S. Census Bureau. See ICI Recearch Perspective, "Ownership of Mutual Funds, Shareholder Sentiment, and Use of the Internet, 2012." 11% 25% 6% 5% Mutual Fund Shareholder Sentiment Rises and Falls with Stock Market Performance VERY FAVORABLE SOMEWHAT FAVORABLE S&P 500, MAY AVERAGE 1,511 1,403 1,418 1,270 1,290 1,338 1,341 1,178 19% 1,125 28% 22 18% 20% 16% 16% 16% U70 15% 10% 14% 1,079 1,103 936 902 55% 57% 56% 55% 56% 59% 57% 57% 57% 54% 55% 54% 51% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 The mutual fund industry favorability rating is the percentage of mutual fund shareholders familiar with the mutual fund industry who have a "very" or "somewhat" favorable impression of the fund industry. The survey question on mutual fund industry favorability had five choices; the other three possible responses were "somewhat unfavorable," "very unfavorable," and "no opinion." The S&P 500 is an index of 500 stocks chosen for market size, liquidity, and industry group representation. Sources: Investment Company Institute and Standard & Poor's. See ICI Research Perspective, "Ownership of Mutual Funds, Shareholder Sentiment, and Use of the Intermet, 2012. Nearly Half of Mutual Fund-Owning Households Held Shares Through Multiple Sources 17% INSIDE EMPLOYER-SPONSORED 13% E INVESTMENT PROFESSIONALS? 35% RETIREMENT PLAN' 13% 10% 5% FUND COMPANIES, FUND SUPERMARKETS, 2% OR DISCOUNT BROKERS 1 Employer-sponsored retirement plans 2 nvestment professionals include registered investment advisers, full-service brokers, independent financial planners, bank and savings institution representatives, insurance agents, and accountants.Note: Figure does not add to 100 percent because 5 percent of households owning mutual funds outside of employer-sponsored retirement plans did not indicate which source was used to purchase funds. Of this 5 percent, 3 percent ovned funds both inside and outside employer-sponsored retirement plans and 2 percent owned funds only outside of employer-sponsored retirement plans. Source: ICI Research Perspective, "Characteristics of Mutual Fund Investors, 2012 plans (such as 401(k), 403(b), o 57 plans) and employer-sponsored IRAS (SEP IRAS, SAR-SEP IRAS, and SIMPLE IRAS). SEE HOW KURTOSYS MAKES FUND MARKETING EFFICIENT, INTERACTIVE AND BEAUTIFUL AT WWW.KURTOSYS.COM/FUNDMARKETING Source: 2013 compilation from the 2013 Investment Company Fact Book (http://www.icifactbook.org/fb ch6.htm). ICI For the most up-to-date figures about the fund industry, please visit www.ici.org/research/stats. Copyright © 2013 by the Investment Company Institute. All rights reserved. No reproduction without pemission from ICI. Created by Kurtosys Systems with kind pemission from ICI. www.ici.org