White Ink Printing: A Digital Revolution

WHITE INK PRINTING: A DIGITAL REVOLUTION in PRINT DESIGN BROUGHT TO YOU BY Smartpress.com White ink has been somewhat of a unicorn in the design world – it seemed like a myth. Even if you could find a white ink printer, how long would it take and what would be the cost? White ink printing can now be accomplished without the premium, without the long wait time. Create fully custom white ink designs, instead of having to choose from a predetermined set of templates. WHITE INK PRINTING: MYTHBUSTED Standard CMYK Ink on Colored Paper vs White Ink + CMYK on Colored Paper O MYTH: White ink printing? It can't be done. It CAN be done with digital printing. New presses and inks make it possible. CAROLINE'S BOUT O MYTH: White ink can't be printed with other Grand Opening ARRIVE EARY TO SAVE standard ink colors. CAROLINE'S BOUTIQUE ARRIVE EARY TO SAVE BIG! White ink can be printed alone, with CMYK, or CMYK on top of a layer of white ink. X MYTH: White ink printing for my design is too costly to consider. FOOD• DRINKS FI October 22nd 5:00 - 8:00pm Soin 6! 1268 Mainstreet FOOD DRINKS FUN! Anytown, U.S.A October 22nd 5:00 - 8:00pm New digital production methods have cut the cost of white ink printing. 1268 Mainstreet, Anytown, U.S.A Standard CMYK ink takes on the tone of the X MYTH: White ink doesn't look good and gives the impression of low quality. colored paper it's printed on. CMYK printed on top of white ink neutralizes the paper color for accurate hues. White ink looks great with the right paper and the right amount of ink coverage. WHITE INK & GRAPHIC DESIGNERS "Reverse Out" on White Stock vs. We surveyed 130 graphic designers about white ink printing. Survey excited they were to have white ink capabilities to offer their clients. How excited are designers to have white ink printing? White Ink on Color pondents were asked how together with their par REBECCA WAL de KEVIN KRAM together with their parents REBECCA WALTERS INVITE YOU TO SHAR IN THE CELEBRATION OF THE &e Saturday, the tenth of KEVIN KRAMER Excited INVITE YOU TO SHARE TWO THOUSAND AND FOU AT THREE O'CLOCK IN THE AFT IN THE CELEBRATION OF THEIR UNION 82% Saturday, the tenth of October Camden Yacht TWO THOUSAND AND FOURTEEN 1256 CAMDEN LANE · ANYTOV AT THREE O'CLOCK IN THE AFTERNOON RECEPTION TO FOLLO Camden Yacht Chub 1256 CAMDEN LANE - ANYTOWN, U.S.A RECEPTION TO FOLLOW Neutral Not Excited 16% <1% Leaving negative space to allow the white of paper to show can work to create white, but doesn't have the same visual effect as white ink on color paper. WHITE INK PRINTING POTENTIAL WHITE INK PRINTING REVOLUTION The most common projects graphic designers plan to pursue with white ink printing include: Survey respondents were asked with white ink printing readily available, will they offer white ink designs and printing to their clients? Yes 96% Invitations & Announcements No 62% 4% 11It will allow me to satisfy a design need and bring to life some designs that were limited in the past. White Ink Enhances Designs on Business Cards White ink and white 10% ink + CMYK on black UpperCut salon and spa uncoated paper produces results on business cards that Business cards UpperCut salon and spa Holiday Cards Karen Matthew Master Colorist 7% standard printing www.stylesite.com [email protected] 555.987.0023 Karen Matthews Master Colorist 4% cannot recreate with www.stylesite.com [email protected] the option of multicolored 555.987.0023 Clings Signs 3% designs and text. 2% Labels Other 12% 11'm glad this option is available and I look forward to applying it to a new design. WHITE INK THERM0GRAPHY VS. WHITE INK DIGITAL THERMOGRAPHY DIGITAL It's billed as thermography. but it's a foil It's a true digital process that is sold as digital printing stamp process Flat Matte Satiny Look No additional cost, regardless of how many Special order at a premium for more than one color colors Custom designs take time to process and set up Instant ordering, even for custom designs Must order from a preset list of available designs Complete creative freedom in both colors and design 1 | am very optimistic that its going to take my print work to a different dimension. White Ink Enhances Designs on Labels White ink + CMYK on SALE clear label stock paper produces results on labels with transparent and opaque areas. White printing allows for opaques areas that contrast with the 11 In the past white ink designs limited me to screen-print or letterpress. This offering is a greater. more cost efficient method that customers will love. 25% OFF 1elt will broaden the products I'm able to offer, whi appealing to my more boutique clients. transparent material. November 26in - Jan 3rd White Ink Enhances Designs on Color Stock Happy Happy Happy Happy Holidays Warmest greetings and best wish Warmest greetings and best wishes for the new year! Warmest greetings and best wish Warmest greetings and best wish White ink and white ink + CMYK on colored paper simply produces results that standard printing cannot recreate. WHAT ARE DESIGNERS SAYING? How do designers plan to utilize white ink printing in the future? 28.46% O+0O ® ALL INK OPTIONS 59.23% 7.69% CMY K You can do white ink printing! Thanks to digital, it is no longer too expensive or time consuming. With different paper colors, ink and finishing options, customization of white ink printing is within your reach. And it's easy, too, all it takes is a few extra steps in your print ready file. You've been waiting for this, why wait any longer? Get to designing your white ink printing project today. BROUGHT TO YOU BY SMmartpress com