Four years ago, presidential candidate Barack Obama used social media to revolutionize his political campaign against John McCain. Obama included an aggressive social media campaign and leveraged the...
platforms to spread his messages and amass a loyal following. As a result, Obama had nearly 4 times as many followers and friends on Facebook and Myspace, tweeted 10 times more, and had 2254% more followers on Twitter among other dominant statistics.
But who runs the social space now? It was apparent four years ago that Obama’s social media strategy helped his victory as he appealed to a demographic that was previously overlooked.
So how do Republican candidates Mitt Romney and Paul Ryan stack up against Obama and McCain in this election? Viralheat plugged in each candidate to analyze mentions, sentiment, and share of voice over time. Check out the infographic below for the results and let us know what you think. Are you surprised?
Never miss a thing with our weekly newsletter. We'll send you the latest and greatest infographics, news and all things Visually.
Go ahead, you can always opt out anytime with just one click.
Switch to Wordpress Code
Click below to copy
Get Notified of New Infographics
Thank you for subscribing to the Visually newsletter.
Just one last thing: we've sent you an email asking you to confirm your subscription.
Tell your story visually before December 31st and get a free iPad Air!*
The holidays are a great time to tell your brand story. From Black Friday trends and Mobile Shopping guides to the Best and Worst Times to Book Travel and Thanksgiving etiquette, the Visually team will help you craft your brand's unique stories and raise your social profile during the noisy holiday season.