Which Identities Are We Using to Sign in Around the Web?

MULTIPLE IDENTITIES What online IDs are people using the most to sign in around the web? Linked in 2% 1% Aol. Across All Sites: myspace 7% Users have made one thing clear to sites: when it comes to using an YAHOO! 13% existing identity on the web, they want a choice of providers. twitter 14% facebook Google 17% 46% Microsoft's service released 6 28. 10 Entertainment Sites: News Sites: From sports and reality TV to music and film, 90% of those logging into For commenting on or sharing the latest news, readers choose Twitter for connecting to news sites more than any other identity provider. Google and Yahoo together make up more than a quarter of connected news readers. entertainment sites online do so with their social network ID. These sites tend to incorporate social features like Live Chat and Opinion Polls that encourage users to interact with existing networks of friends. Linked in 52% 1% twitter facebook mуврасе 1% 45% twitter 15% facebook 25% 14% myspace YAHOO! 11% Go gle 7% Aol. OTHER 1% OTHER 1% Go gle YAHOO!, 16% Business to Business Sites: 10% While Facebook still dominates the business crowd, visitors to B2B sites are more likely to use their Google or Yahoo identitiy. Linkedin also makes its strongest showing in this site group. 37% facebook Google 19% 18% YAHOO! twitter 18% Linked in. 3% myspace 1% --. Aol. OTHER Profile Data: Profile data is available to websites after a user authen- ticates directly using an facebook х existing identity. Data varies widely by provider and depends on user permissions. Online businesses are х х х х twitter typically applying available information to provide a YAHOO!, more relevant, personalized user experience. Go gle s X х х х х х myspace Linked in. х х х Aol. gigya: Social Optimization for Online Business DATA FROM MONTH ENDING MAY 2010 SOURCE: GIGYA.COM Name Email Nickname Photo Profile URL Birthday sapuas Location Social Graph Add'1 Profile info