Which Automotive Super Bowl Ads Scored?

WHICH AUTOMOTIVE X SUPER BOWL SCORED? The data below is based on cars configured on CarWoo.com. We compared The advertisers below saw an makes & models who advertised during the Super increase in consumer interest over and above Bowl with those who didn't. the average industry increase ("lift"). CHEVROLET 26 61 25 CHRYSLER TOYOTA KIA HYUNDAI 6. PERCENT GAIN 20 CADTLAC PERCENT GAIN PERCENT GAIN PERCENT PERCENT GAIN GAIN PERCENT GAIN SONIC AD WAS CHEVROLET'S MVP; VOLT WAS CHEVROLET'S WORST Chevy created and ran Super Bowl ads for different models. We wanted to see how these separate ads affected car buyers' decisions. Out of the specific models that Chevrolet advertised, the following saw positive lift after the Super Bowl: SONIC CAMARO SILVERADO 292 163 26 PERCENT PERCENT PERCENT The Volt did not experience positive lift after the Super Bowl. VOLT PERCENT BUT WAIT! Chevy's spend may not have worked for the Volt, but it did give a boost to one of their competitors: FORD TRUCKS BENEFITED FROM CHEVROLET'S APOCALYPTIC JAB Ford complained about Chevrolet's negative mention of its trucks, but Ford actually saw a 37% lift in interest for their F-Series trucks after the Super Bowl, even though they didn't advertise. WHICH BRANDS COMPLETELY FUMBLED WITH THEIR SUPER BOWL ADVERTISING? These advertisers saw NO lift during and after the Super Bowl, compared to the industry average for that time: ACURA, AUDI, FIAT, HONDA, LEXUS, VW Check out more CarWoo! Marketplace data at www.carwoo.com/superbowl carWoo! www.carwoo.com X-> WHICH AUTOMOTIVE X SUPER BOWL SCORED? The data below is based on cars configured on CarWoo.com. We compared The advertisers below saw an makes & models who advertised during the Super increase in consumer interest over and above Bowl with those who didn't. the average industry increase ("lift"). CHEVROLET 26 61 25 CHRYSLER TOYOTA KIA HYUNDAI 6. PERCENT GAIN 20 CADTLAC PERCENT GAIN PERCENT GAIN PERCENT PERCENT GAIN GAIN PERCENT GAIN SONIC AD WAS CHEVROLET'S MVP; VOLT WAS CHEVROLET'S WORST Chevy created and ran Super Bowl ads for different models. We wanted to see how these separate ads affected car buyers' decisions. Out of the specific models that Chevrolet advertised, the following saw positive lift after the Super Bowl: SONIC CAMARO SILVERADO 292 163 26 PERCENT PERCENT PERCENT The Volt did not experience positive lift after the Super Bowl. VOLT PERCENT BUT WAIT! Chevy's spend may not have worked for the Volt, but it did give a boost to one of their competitors: FORD TRUCKS BENEFITED FROM CHEVROLET'S APOCALYPTIC JAB Ford complained about Chevrolet's negative mention of its trucks, but Ford actually saw a 37% lift in interest for their F-Series trucks after the Super Bowl, even though they didn't advertise. WHICH BRANDS COMPLETELY FUMBLED WITH THEIR SUPER BOWL ADVERTISING? These advertisers saw NO lift during and after the Super Bowl, compared to the industry average for that time: ACURA, AUDI, FIAT, HONDA, LEXUS, VW Check out more CarWoo! Marketplace data at www.carwoo.com/superbowl carWoo! www.carwoo.com X-> WHICH AUTOMOTIVE X SUPER BOWL SCORED? The data below is based on cars configured on CarWoo.com. We compared The advertisers below saw an makes & models who advertised during the Super increase in consumer interest over and above Bowl with those who didn't. the average industry increase ("lift"). CHEVROLET 26 61 25 CHRYSLER TOYOTA KIA HYUNDAI 6. PERCENT GAIN 20 CADTLAC PERCENT GAIN PERCENT GAIN PERCENT PERCENT GAIN GAIN PERCENT GAIN SONIC AD WAS CHEVROLET'S MVP; VOLT WAS CHEVROLET'S WORST Chevy created and ran Super Bowl ads for different models. We wanted to see how these separate ads affected car buyers' decisions. Out of the specific models that Chevrolet advertised, the following saw positive lift after the Super Bowl: SONIC CAMARO SILVERADO 292 163 26 PERCENT PERCENT PERCENT The Volt did not experience positive lift after the Super Bowl. VOLT PERCENT BUT WAIT! Chevy's spend may not have worked for the Volt, but it did give a boost to one of their competitors: FORD TRUCKS BENEFITED FROM CHEVROLET'S APOCALYPTIC JAB Ford complained about Chevrolet's negative mention of its trucks, but Ford actually saw a 37% lift in interest for their F-Series trucks after the Super Bowl, even though they didn't advertise. WHICH BRANDS COMPLETELY FUMBLED WITH THEIR SUPER BOWL ADVERTISING? These advertisers saw NO lift during and after the Super Bowl, compared to the industry average for that time: ACURA, AUDI, FIAT, HONDA, LEXUS, VW Check out more CarWoo! Marketplace data at www.carwoo.com/superbowl carWoo! www.carwoo.com X-> WHICH AUTOMOTIVE X SUPER BOWL SCORED? The data below is based on cars configured on CarWoo.com. We compared The advertisers below saw an makes & models who advertised during the Super increase in consumer interest over and above Bowl with those who didn't. the average industry increase ("lift"). CHEVROLET 26 61 25 CHRYSLER TOYOTA KIA HYUNDAI 6. PERCENT GAIN 20 CADTLAC PERCENT GAIN PERCENT GAIN PERCENT PERCENT GAIN GAIN PERCENT GAIN SONIC AD WAS CHEVROLET'S MVP; VOLT WAS CHEVROLET'S WORST Chevy created and ran Super Bowl ads for different models. We wanted to see how these separate ads affected car buyers' decisions. Out of the specific models that Chevrolet advertised, the following saw positive lift after the Super Bowl: SONIC CAMARO SILVERADO 292 163 26 PERCENT PERCENT PERCENT The Volt did not experience positive lift after the Super Bowl. VOLT PERCENT BUT WAIT! Chevy's spend may not have worked for the Volt, but it did give a boost to one of their competitors: FORD TRUCKS BENEFITED FROM CHEVROLET'S APOCALYPTIC JAB Ford complained about Chevrolet's negative mention of its trucks, but Ford actually saw a 37% lift in interest for their F-Series trucks after the Super Bowl, even though they didn't advertise. WHICH BRANDS COMPLETELY FUMBLED WITH THEIR SUPER BOWL ADVERTISING? These advertisers saw NO lift during and after the Super Bowl, compared to the industry average for that time: ACURA, AUDI, FIAT, HONDA, LEXUS, VW Check out more CarWoo! Marketplace data at www.carwoo.com/superbowl carWoo! www.carwoo.com X-> WHICH AUTOMOTIVE X SUPER BOWL SCORED? The data below is based on cars configured on CarWoo.com. We compared The advertisers below saw an makes & models who advertised during the Super increase in consumer interest over and above Bowl with those who didn't. the average industry increase ("lift"). CHEVROLET 26 61 25 CHRYSLER TOYOTA KIA HYUNDAI 6. PERCENT GAIN 20 CADTLAC PERCENT GAIN PERCENT GAIN PERCENT PERCENT GAIN GAIN PERCENT GAIN SONIC AD WAS CHEVROLET'S MVP; VOLT WAS CHEVROLET'S WORST Chevy created and ran Super Bowl ads for different models. We wanted to see how these separate ads affected car buyers' decisions. Out of the specific models that Chevrolet advertised, the following saw positive lift after the Super Bowl: SONIC CAMARO SILVERADO 292 163 26 PERCENT PERCENT PERCENT The Volt did not experience positive lift after the Super Bowl. VOLT PERCENT BUT WAIT! Chevy's spend may not have worked for the Volt, but it did give a boost to one of their competitors: FORD TRUCKS BENEFITED FROM CHEVROLET'S APOCALYPTIC JAB Ford complained about Chevrolet's negative mention of its trucks, but Ford actually saw a 37% lift in interest for their F-Series trucks after the Super Bowl, even though they didn't advertise. WHICH BRANDS COMPLETELY FUMBLED WITH THEIR SUPER BOWL ADVERTISING? These advertisers saw NO lift during and after the Super Bowl, compared to the industry average for that time: ACURA, AUDI, FIAT, HONDA, LEXUS, VW Check out more CarWoo! Marketplace data at www.carwoo.com/superbowl carWoo! www.carwoo.com X->