Where Teens Spend Their Time Online When Not on Facebook

Facebook growth Young people are still using Facebook in big numbers, but its dominance is being challenged Online users, ages 14-34 who say they frequently use the following (%) Among online adults, those who use Facebook (%) Source: Pew Research Center age 18-29 age 30-49 |ages 14-34 |ages 14-18 |ages 19-24 |ages 25-34 age 50-64 age 65+ YouTube 68 74 Adoption by younger people is leveling off 68 100 62 Facebook 66 84 83. 60 79 77 67 75 75 72 iTunes 36 60 39 52 34 50 50 36 45 Instagram 34 32 Fastest among older Americans 31 25 36 Twitter 31 31 28 34 2012 2013 Trendsetters IMainstream users On which social media platform would you prefer your favorite brand communicate with you? (%) Online users 14-34 who consider social media sites/apps "cool" (%) Facebook is Facebook still considered cool, but less so among trendsetters is the preferred platform for people to hear from brands YouTube Facebook 77 70 55 60 Facebook 60 54 YouTube 20 |24 Instagram Twitter 48 12 74 27 Twitter Instagram 17 45 52 |34 Pinterest Pinterest 37 37 13 Snapchat Tumblr 31 13 53 Tumblr 29 46 Source: The Cassandra Report, Fall/Winter 2013