Where to Dial "M" for M-commerce

China's Consumers Go Mobile In China, more people (388 million) surf the Web using mobile phones and tablets than with fixed-location computers (380 million), according to the China Internet Network Information Center. Among the increasing affluent Chinese consumers, one of the most popular online activities is m-commerce, shopping via mobile devices. Here's a look at this fast-growing market. Number of Mobile Subscribers in... China U.S. 1.092 BILLION MILLION as of Nov 2012 as of Dec 2012 Total population Total number Total number Total of 3G/4G of 3G/4G population subscriptions subscriptions 212 1.34 256 311.6 BILLION MILLION MILLION MILLION $41.4 Source: www.mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#chinasubs BILLION China M-Commerce Sales $27.1 BILLION $15.7 BILLION $7.8 $0.4 $1.8 BILLION BILLION BILLION 2010 2011 2012 (e) 2013 (e) 2014 (e) 2015 (e) Source: China Mobile Commerce Market Research (2011-2012) by iResearch $31.0 BILLION E U.S. M-Commerce Sales $23.7 BILLION $17.2 BILLION $11.6 $6.7 BILLION $3.5 BILLION BILLION 2010 2011 2012 (e) 2013 (e) 2014 (e) 2015 (e) Source: www.newmediatrendwatch.com/markets-by-country/17-usa/855-mobile-devices Mobile Shoppers in China 4 OUT OF 5 58% 42% mobile purchases on Taobao platforms, China's largest C2C and B2C websites, are made on iPhones and iPads. 50% of China's mobile shoppers are aged between 21 & 30 Average age 27.36 Source: Alipay data Source: Alipay data Source: Taobao data Purchases made on Busiest time of the day in mobile shopping mobiles are paid 67 10PM faster than purchases SECONDS made on PCs Source: Taobao data Source: Taobao data SUNDAY, NOVEMBER 11, 2012 Known as the Single's Day Shopping Festival, Nov. 11 marked China's busiest day for mobile shopping in 2012. During the day, SUNI Alipay, China's largest online payment platform, facilitated nearly 9 million mobile payments totaling $193 million in transaction volume. 2805 792 apparel items cosmetic products were sold every 60 428 SECONDS 104 on Taobao platforms via mobile devices electronic home pairs of shoes appliances 450 314 300 accessories baby products. digital products In 2012... Alipay's mobile payment volume increased by... Number of its mobile payment users increased by... 546% 223% Regions with the Most Mobile Shoppers in China Beijing Hebei CHINA on Shandong Henan Jiangsu Shanghai Sichuan Zhejiang Fujian Source: Alipay data Guangdong Mobile Shopping Market Share of Leading Online Retailers in China 75.2% 14% 5.2% 3.6% 0.7% 0.7% 0.6% Amazon China Taobao Others 360buy Tencent Dangdang Suning platforms Source: http://ec.iresearch.cn/shopping/20121102/186046.shtml Please feel free to share this content! Alipay.com Taobao.com A TMALL.COM