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When ROI Represents the Realization of Influence

shared by hfftw on Mar 25, 2012 in Business

When ROI Represents the Realization of Influence

shared by hfftw on Mar 25, 2012 in Business

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In many ways, performance metrics are a subset of influence. And, influence is an underestimated or misunderstood business purpose. Influence is the ability to cause effect or change behavior. And as ...
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