In a 2011 article from the Harvard Business Review titled “What’s Your Social Media Strategy”, a myriad of ideas both recast and new are presented. One particular anecdote presented in the beginning of this article is rather insightful, shown at the top of the infographic below in quotations. Although this article doesn’t specifically focus on e-banking, and rather than premises the rest of it with a poignant anecdote, it’s been quite an inspiration for the infographic.