Raising Consumer Awareness | The purpose of this infographic was to raise consumer awareness about the chemicals used in the growing and roasting process. My primary audience was the campus community ...
at College of the Atlantic. I wanted my design to be approachable, although the information I needed to get across involved organic chemistry. I made multiple entry points including small text boxes with quick take-away points and images to demonstrate the message. I also provided more in depth text for those who were interested.
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