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What's the most effective method of advertising in 2012?

Email Marketing

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.



It usually involves using email to send

Ads

Request Business

Solicit Sales

Donations

Build Loyalty

Trust

Brand Awareness



US Firms Expenditure On Email Marketing



$1.51 billion

2011

$2.468 billion

2016



Types Of Email Marketing



Email newsletters

Email Newsletters are direct emails sent out on a regular basis to a list of subscribers, customers. The primary purpose of an email newsletter is to build upon the relationship of the company with their customers/subscribers.



Tranactional emails

Transactional emails are usually triggered based on a customer's action with a company. Triggered transactional messages include dropped basket messages, purchase or order confirmation emails and email receipts.



Direct emails

Direct email involves sending an email solely to communicate a promotional message (for example, an announcement of a special offer or a catalog of products). Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to, or they can also rent a list of email addresses from service companies.



Interesting Facts



Monday

Tuesday

25.4%

Tuesday was the top day of the week with 25.4% of emails sent on Tuesday getting opened.

Wednesday

Thursday

Friday

Saturday

<1%

Sunday

<1%

The worst days of the week are Saturday and Sunday, both under 1%.



75% of all emails delivered get opened between 6 AM and 6 PM.

95% Of all emails delivered are can spam compliant?



Advantages

Email marketing (on the Internet) is popular with companies for several reasons:



Return on investment

An exact return on investment can be tracked ("track to basket") and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.



Subscribers

Advertisers can reach substantial numbers of email subscribers who have opted in (i.e., consented) to receive email communications on subjects of interest to them.



Click Rates

Almost half of American Internet users check or send email on a typical day, with email blasts that are delivered between 1 a.m. and 5 a.m. outperforming those sent at other times in open and click rates.



Global Reach: No matter where you are or whom you need to reach, targeted emails pave the way. Borders are no obstacles in email marketing.



Lower Cost

No matter where you are or whom you need to reach, targeted emails pave the way. Borders are no obstacles in email marketing.



Interactive

No matter wher you are or whom you need to reach, targeted emails pave the way. Borders are no obstacles in email marketing.



Highly Personalized

Email enables you to personalize and greet every person you target. This helps in creating a special bond with the prospects.



Marketing

With an email the audience can understand your offering even when you are out of office.



Results

Special tools are available that accurately measure click-through rate, conversion rate, how a person one arrived at your website, and more, to enable you to assess the success of different email campaigns.



Targeted Marketing

Since prepackaged and custom-built lists are available, you could reach only those who might require your services, solutions or products without bothering those who do not. You can select each one of your targets based on geography, age, income, spends, and many other parameters.



Faster Response

Time to receive responses through e-mail is one to three days, where you will get maximum responses on day one itself, while a direct mail campaign would take minimum 7 to 12 days to generate any responses.



Simplest

Executing an email campaign is simple and you can do it sitting at home without any extensive resources.

What's the most effective method of advertising in 2012?

shared by abarger on Aug 18, 2012 in Technology

What's the most effective method of advertising in 2012?

shared by abarger on Aug 18, 2012 in Technology

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The most potent form of marketing in 2012. It might surprise you but this form of advertising was even more effective than PPC search engines like Google.
Rank: 405 of 7827 in Technology

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