Transcribed

What’s Better For Your Brand, Mobile App or Mobile Web?

CLICKATTACK • • • • MOBIL E APP MOBILE WEB VS APP WEB ÇLICK ATTACK What's better for your brand, mobile web or mobile app? Check out advantages of both mobile channels to decide which suits you best. FOR MOBILE WEB? IMMEDIACY MOBILE WEBSITES ARE INSTANTLY AVAILABLE COMPATIBILITY MOBILE WEBSITES ARE COMPATIBLE ACROSS DEVICES UPGRADABILITY MOBILE WEBSITES CAN BE UPDATED INSTANTLY FINDABILITY MOBILE WEBSITES CAN BE FOUND EASILY SHAREABILITY MOBILE WEBSITES CAN BE SHARED EASILY BY PUBLISHERS, AND BETWEEN USERS REACH MOBILE WEBSITES HAVE BROADER REACH LIFECYCLE MOBILE WEBSITES CAN'T BE DELETED MULTIFUNCTIONAL A MOBILE WEBSITE CAN BE AN APP! %24 TIME AND COST MOBILE WEBSITES ARE EASIER AND LESS EXPENSIVE FOR MOBILE APP? INTERACTIVITY MOBILE APP IS BEST CHOICE FOR INTERACTIVE GAMES PERSONALIZATION MOBILE APP FOR REGULAR USERS REPORTING l MOBILE APP DATA RECORDING AND MANIPULATION OR COMPLEX CALCULATIONS NO CONNECTION MOBILE APP PROVIDES OFFLINE ACCESS TO CONTENT NATIVE FUNCTIONALITY MOBILE APP ALLOWS ACCESS TO MOBILE DEVICE SENSORS SOURCES: Human Service Solutions: Mobile Website vs. Mobile App (Application): Which is Best for Your Organization?; Business News Daily: Mobile Website vs. Mobile App: What's the Difference? \V

What’s Better For Your Brand, Mobile App or Mobile Web?

shared by ClickAttack on Aug 22

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Several important questions arise when you decide it is time to establish a mobile presence for your brand. The first and possibly most important is whether to use a mobile app or mobile web. They bot... h have the same role, to properly display your content to users on various mobile devices and platforms, from Android and iPhone to Windows Phone. However, there are significant differences between a mobile app and mobile website. Before making your decision, we’ll help you understand the basic distinction between the two. Mobile website provides a similar experience as a desktop web. The difference is that it is designed for smaller screens like mobile or tablet. It can be accessed through your browser and it requires internet connection. Apps are downloaded and installed on your mobile device, usually through stores such as Apple Store or Play Store. Apps offer several options regarding content availability: the content is available offline, with content updates which require internet connection, the content can be downloaded for offline access. No matter which option you choose, the main advantage is that, once the app is installed on the mobile device, the basic information about your company is available to the user regardless of his or her internet connection. So, which one is better for your brand and your audience? Mobile app, mobile web, or both? To further help with your decision, we created an infographic titled “Mobile app vs Mobile web”, which compares the benefits of both, mobile app and mobile web. Enjoy!

What’s Better For Your Brand, Mobile App or Mobile Web?

What’s Better For Your Brand, Mobile App or Mobile Web?

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