Whatever Happened to Ringtones

WHATEVER HAPPENED TO RINGTENES? WEEZY L-L-L-L-L-LIKE A LOLLIPOP In 2011, ringtones seem like a distant memory. You probably haven't downloaded one in years, and the idea of having a hit radio song play every time your phone rings makes you shudder with embarrassment. Yet ringtones are, some- how, far from dead. Somewhere out there, millions of people are still buying ringtones like it's 2005. BELIEVE IT OR NOTA1111A17 Ringtones still make 4x more money Ringtones make up 1/3 of the online music industry today. than: Worldwide Online Music Revenue, 2011 SPOTIFY RHAPSODY DOWNLOAD SERVICES 3,629.8 Million (57.3%) P' PERSONALIZATION SERVICES PANDORA (RINGTONES) $2,172.8 Million (34.3%) SUBSCRIPTION SERVICES .combined. $532.1 Million (8.4%) WHAT'S HOT IN RINGTONES 117 Lil Wayne's 'Lollipop' is the most popular ringtone of all time. CERTIFIED 5X PLATINUM BY THE RIAA 2ND PLACE: CHAMILLIONAIRE 'RIDIN' (Yes, ringtones can go platinum.) (4x platinum) RIAA RIAA RIAA RIAA RIAA RIAA RIAA RIAA Top Billboard Ringtones as of November 2011 BY WEEKS ON CHART 6 Foot 7 Foot by "Look At Me Now' by LIL WAYNE CHRIS BROWN (feat. Lil Wayne & Busta Rhymes) "The Lazy Song' by Dirt Road Anthem' by JASON ALDEAN BRUNO MARS "Motivation' by KELLY ROWLAND (feat. Lil Wayne) lool 44 40 33 32 29 ANDROID VS. IPHONE A71AIA17 Android users download 7x more free ringtones and other media than iPhone users. MOBILE ENTERTAINMENT DOWNLOADS Myxter Platform - 04 2009 = iPhone = Android October November December 5M 1M 1.5M 2M 2.5M 3M For free ringtones, Android users are all about rap music. diverse tastes. iPhone users have slightly more ANDROID RINGTONE DOWNLOADS IPHONE RINGTONE DOWNLOADS BY GENRE BY GENRE Myxter Platform - 04 2009 Myxter Platform-04 2009 HIP-HOP/R&B ROCK COUNTRY OTHER COMEDY POP *Based on 1 billion Myxer downloads RINGTONES AROUND THE WORLD E11 TM17 Nokia's original musical logo is heard 2 billion times per day. THAT'S 20,000 TIMES PER SECOND. THE #1 PET PEEVE FOR OFFICE THE #1 PET PEEVE FOR OFFICE WORKERS IN INDIA: WORKERS IN THE US: Loud Ringtones Taking Others' Food from the Fridge In 2005, Crazy Frog's version of the 'Beverly Hills Cop' theme was a #1 hit in: UNITED NEW AUSTRALIA ACROSS KINGDOM ZEALAND EUROPE THE FUTURE OF THE RINGTONE MARKET A111TA1A Though the ringtone industry is still huge, it's sinking. How long will it last? THE RISE AND FALL OF THE RINGTONE MARKET Global Sales 5B 4B 3B 2B 1B 2003 2004 2006 2008 2011 2015 BY SOME PROJECTIONS, THE RINGTONE MARKET WILL CEASE EXISTING BY 2016. CREATED BY: www.MusicProductionSchools.net REFERENCES: http://articles.businessinsider.com/2011-11-10/tech/30381417_1_ringtones-chart-music-business http://tech.for tune.cnn.com/2010/01/22/android-tops-iphone-7-to-1-in-free-wallpaper-and-ringtone-downloads/-http://news.bbc.c 0.uk/today/hi/today/newsid_9622000/9622785.stm http://business.financialpost.com/2011/09/28/do-your-co- workers-hate-you/ http://allthingsd.com/20111110/yikes-the-digital-music-business-is-still-stuck-in-2005/ · http: I/money.cnn.com/2006/04/12/commentary/mediabiz/ http://tech.fortune.cnn.com/2010/01/18/ringtones-requiem/ BY NO NO THIS WORK IS LICENSED UNDER A CREATIVE COMMONS LICENSE ED