What Your Website’s Colors Really Say About Your Business

WHAT YOUR WEBSITE'S COLORS REALLY SAY ABOUT YOUR BUSINESS What are the main influences on consumer purchasing? 6% 1% FEEL SOUND 93% SIGHT 85% claim colour to be their primary reason for purchase +21% Coca-Cola GREEN RED 80% Changing your CTA colors can result in an increase in lead generation of clients believe colour is responsible for brand recognition 52% Of customers won't return to a store if they don't like the aesthetics WHAT DOES EACH COLOR MEAN? YELLOW ORANGE RED ENERGY, FOOD, HOUSEHOLD TECH, HEALTH CARE FOOD, TECH, CARS, AGRICULTURE • Represents optimism, youthfulness • Signifies aggression • Increases heart rate • Used to grab attention of window shoppers • Creates call to action: Buy, Sell, Subscribe • Used by restaurants to stimulate appetite • Found in impulsive shoppers • Creates urgency often seen in clearance sales • Shows clarity • Represent a friendly, cheerful, confident brand • Used for impulsive shoppers BLUE PINK PURPLE ENERGY, FINANCE, AIRLINES, TECH, ENERGY, FOOD, HOUSEHOLD FINANCE, TECH, HEALTH CARE HEALTH CARE, AGRICULTURE • Romantic and Feminine • Used often in beauty or anti-aging products • Often used in corporate business because it's productive and non-invasive • Used to market products to women and young girls • Used to soothe or calm • Represent a creative, imaginative, wise brand • Creates sense of security and trust in a brand GREEN BROWN BLACK ENERGY, FINANCE, FOOD, CLOTHING, CARS, AGRICULTURE CLOTHING, TECH, CARS HOUSEHOLD, TECH • Used to relax in stories • Earthlike and Natural • Power and Sleek • Associated with wealthy • Simplistic and Durable • Used to market luxury products • Has long been a symbol of fertility • Was once the preferred choice for wedding gowns in the 15th century GET AN EXPERT OPINION RIRANDGROUP VISIT: WWW.RANDGROUP.COM SOURCES http://smallbiztrends.com/2014/06/psychology-of-colors.html http://www.empower-yourself-with-color-psychology.com/color-meanings-in-business.html http://visual.ly/meaning-colour-marketing http://www.colormatters.com/ http://blog.marketo.com/2012/06/true-colors-what-your-brand-colors-say-about-your-business.html http://unbounce.com/conversion-rate-optimization/design-call-to-action-buttons/