What You Should Know About Visitor Retention
What You Should Know About Visitor Retention What is retention? Retention lets you see how often users come back to your user application some time later. If users signed up today, you could see what percent of them came back one week later and used your app again. Even if you are growing fast, you may be burning through users quickly. A viral product does not mean a sustainable product. "Make something people want." - Paul Graham The only way to measure it is by watching your retention. Awesome! In gaming, the primary way to increase revenue is keeping your users around or as long as possible. Users will eventually churn from one game to the next. Facebook is able to get users to come back 6 out of 7 days of the week. Examples of increasing retention Network effects All your friends are already on Facebook. User generated content Yelp keeps generating more and more reviews which make it more and more valuable. Game mechanics "Get 10 more points if you login tomorrow!" Email notifications Email users when someone tags them in a photo. Retention measurement is just one of many in depth features available from Mixpanel. mixpanel Sign up and learn more, it's free! www.mixpanel.com
What You Should Know About Visitor Retention
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