When prospecting to marketing executives, Tuesday is the most productive day for scheduling appointments, according to an infographic and white paper released by LeadJen ( www.leadjen.com ), a B2B lead generation company that helps corporate sales and marketing teams drive more revenue and better understan...
d their market.
What Works When Selling to Marketers graphically presents best practices compiled from lead generation campaigns targeting marketers from 2010-2013, including 1.45 million call and email attempts, and more than 20,000 conversations with marketing executives. These calls resulted in more than 830 qualified appointments and $4.8 million in revenue generated.
Topics include average conversion rates in campaigns to marketers, which steps in the campaign result in the best return, the best day and time to set appointments, and best practice guidelines.
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