What works when selling to marketers

What works when selling to marketers Lead generation best practices for marketing technology and services vendors A noisy, cluttered marketplace makes it difficult for marketing technology vendors to find the right tactics and messages that will get noticed by marketers. However, traditional lead LEADJEN generation practices are very successful in reaching this target. 25% more appointments set 13% 2.5% 2.0% Marketers are with marketers 8% - 30% more receptive to lead generation Marketers efforts 10-12% Other professionals All Industries Marketing 13% 53% 20% Appointment per lead 31% appointments set in first call 11% 6% 5% > Outbound calls Inbound response appointments set after via email 14% 13% following up on "no interest" Inbound 1 call 2 calls 3 calls 4-6 calls Follow up response via phone call email or call response 14% 12% 14% How appointments are set 9% 12 11 Midweek/Midday most productive 10 30% 9. 20% 20% 17% 2) 8. 13% MON TUE WED THU 5% FRI Appointments set by day Appointments set by time (Eastern time zone) Data is based ona study by LeadJen of lead generation campaigns targeting lists of marketers over a three and a half year period, from 2010-2013. These récords included 1.45 million outreach attempts, included more than 20,000 conversations with marketing professionals, and generated 830 appointments resulting in nearly $4.8 million in revenue generated. LeadJen 1311 W. 96th Street, Suite 250, Indianapolis, IN 46260 leadjen.com 16% 10% 10 8%