What Women Want When Shopping For Apparel & Shoes

What Women Want When o Shopping For Apparel & Shoes The findings of an independent study of 1,000 female shoppers armed with their smartphones J'Adore In-Store Women Want The In-Store Shopping Experience OPEN Preferred Way To Shop For Clothes And Shoes 76% IN-STORE 22% ONLINE 1% VIA TABLET 1% VIA SMARTPHONE In-Store What Women Like About In-Store Shopping SUPER SOFT! NEW ARRIVALS 92% «90% 72% See and touch clothes and shoes Try on clothes for fit Explore and discover new styles What They Don't Like « 45% PI YOUR FAV STORE- EMPLOYEE LINE STARTS Interacting with sales poeple HERE 70% Brand Name 84% 1 41% SIZE Transportation and parking O/S Trying to find their size Crowds While there are good and bad attributes, 76% still like or love shopping in stores Women Want Imput When Shopping n-Store Women Seek Advice From 37% Family and friends shopping with them 21% Shopping and lifestyle apps/web sites 15% In-store sales associate 14% Family and friends (via phone, email, text, social) 9% Retailer's branded mobile app/site 1% A personal shopper Women Want A Good Deal But a personalized deal is more thrilling SALE! NOT ALL DEALS NOT ALL DEALS FOR THE THRILL BRAND LOYALTY OF THE HUNT MATTERS ARE EQUAL ARE EQUAL 31% 33% 47% 58% have purchased love it when almost always buy would be thrilled if they apparel or shoes they're reminded when their favorite received a personalized more than once of in-store sales by brand offers a offer on their smartphone from flash sale sites sales associates sale or deal while in-store Give Them a Reason Women are willing to share personal information in exchange for relevant offers and content in-store of women would volunteer their information 50% in return for more personalized offers What's Your Location Worth? 83% 63% A $25 in-store credit A gift with purchase 59% 47% An exclusive flash sale A $5 in-store credit 25% 20% Early access to new styles A $1 in-store credit 19% Personalized style recommendations Only 17% would never volunteer their location www.swirl.com SWIRLS