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What is the value of a Facebook fan?

shared by neppen on Feb 04, 2012 in Social Media

What is the value of a Facebook fan?

shared by neppen on Feb 04, 2012 in Social Media

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Not all fans are equal and, indeed, not all brands must turn to Facebook to drive their business. No matter the brand, however, the question of the return on investment and the value of a fan are cent...
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