What is the value of a Facebook fan?

AMAZING Brand Talking What: value facebook 'is lof fan? Not all fans are equal and, indeed, not all brands must turn to Facebook to drive their business. No matter the brand, however, the question of the return on investment and the value of a fan are central to any decision to participate and invest in a social media strategy. Most frequently, in the decision making process, one puts things in binary opposition. Certainly, one must make choices. But, just as the television did not kill the radio, nor the telephone kill snail mail, we are in a world of additions. There are seven different positive equations. Objectives & Resources The value of a fan depends on your objectives, supported by relevant resources to make the page gain traction. Value & Values The value of a fan is not based on the cost of acquisition, but grows when you align the brand's values with the values of your fans. CPA CPC Present & Content You need to be facebook present in the right places. Provide valuable content and develop storytelling techniques to favor engagement. Industrialize & Individualize Traditional media remains a key catalyst to gain reach. Going forward, brands need to cater to individual needs and networks. I'm unique FAN'S FACTORY Short-term & Long-term Populating your database is essential for your short-term activity. Driving the fan base to engage is where the long-term value lies. www Stable & Variable Benchmarks are rational and useful. Being agile and willing to learn, adapt and surprise will draw out the value of a fan over scan scan time. Conclusion There is no way to put a singular value on a Facebook fan. That value will depend on your objectives, context and, especially, your desire to engage on a long-term basis. The more the brand is focused on the long-term value and the deeper the levels of engagement, the more likely the return on investment will bear its fruit. Moreover, to the extent Facebook remains the powerhouse, the chances are that the cost of acquisition or even retention of fans will rise. So, the need will be to create a true, durable value-added experience, that keeps the client (or prospect) keen to be and stay a fan of your page. (Happily) created by valuable facebook fans Brand Talking yopps.o MYNDSET. Cc O BY NC ND RAPHICS ONIOTIna