What is the value of a Facebook fan?

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Not all fans are equal and, indeed, not all brands must turn to Facebook to drive their business. No matter the brand, however, the question of the return on investment and the value of a fan are central to any decision to participate and invest in a social media strategy. Created by Yopps & Minter Dial.
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http://themyndset.com/2012/02/what-is-the-value-of-a-facebook-fan/
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