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What Today's Social Landscape Can Offer Small Businesses Tomorrow

What TODAY'S Social Landscape Can Offer Small Businesses You Tube in TOMORROW // The summer is a great time for R&R, but it's also a great time for small businesses to take advantage of what is often a slower season to get ready for a busier fall. We've taken a look at how small businesses are using social media and how they can grow their presence today to drive social media marketing success tomorrow. 85% in 59% 59% Where are small businesses You Tube and nonprofits on social media? 47% 82% 29% in How effective do small businesses 25% and nonprofits find social media? 15% You Tube Use the quiet summer months / TIP! 68 to try a different social network. Already using Facebook? Give Pinterest a try! More than 4 out of 5 small businesses use social media to engage with customers. And that number will grow... use social media today 82% > < 88% very likely to use social media in the next year do not use 18% > social media ( 4% not likely Use the summer to move from @customer //OP! experimenting to engaging on social by @replying with customers or responding to comments on Facebook. Some are holding back... With social media marketing increasing, why do some small businesses stay away? 43% 40% 31% 30% 13% "Email marketing is enough" "Lack of "Don't know "Don't think "Don't know resources" how" it's right for business" what to post" Don't just sell; share your /TIP! expertise and passion. Consider offering your fans a guide, brochure, or whitepaper in to download and share. Time holds back adoption Small businesses need help! 21% 18% 15% 54% 13% 10% 24% A B D A: "Too time-consuming" A: Need help with social media marketing B: “Not applicable to my business" B: Post to Twitter daily C: "Don't understand how to use social media marketing" C: Post weekly to LinkedIn D: Post to Facebook daily Try different strategies - post // TIP! daily on Twitter, weekly on LinkedIn, and only 3-5 times per week on Facebook. in Some more fun social facts How can small businesses expand upon their social presence this summer? Here's what some other small businesses are doing now to get ready for tomorrow's social media marketing success! 34% > use social media to promote exclusive offers Sweepstakes and TIP! coupons make great * COUPON promotional offers. < 29% use social media to engage with both industry thought leaders and competitors ir You Tube 8% > are using location-based services like Foursquare to communicate with customers Want more tips? Visit our blog! http://blogs.constantcontact.com/ Constant Contact', Primary Source: April 2013 Social Campaigns from Constant Contact Social Media Awareness Survey Additional Sources: "December 2012 Constant Contact Small Business Pulse Survey 2May 2013 Constant Contact "Small Businesses: Then and Now" Survey

What Today's Social Landscape Can Offer Small Businesses Tomorrow

shared by LGuerra on Jul 03
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Tips for small businesses to expand their social media interaction over the summer.

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