What is Swag? And Why You Need It

WHAT IS SWAG? AND WHY YOU NEED IT $$ SWAG = PROMOTIONAL MATERIALS Used in marketing and communication programs. Swag is given away to promote a company, corpo- rate image, brand, or event at trade shows, conferences, and as part of guerrilla mar- keting campaigns. HISTORY The first known promotional products in the United States are commemorative buttons dating back to the election of George Washington in 1789 In 1904 12 manufacturers of promotional items got together to found the first trade association for the industry. STATISTICS The cost per impression of a promotional product in the U.S. is $.005 cents. Below is a list of the product categories that deliver the most impressions per month: BAGS CUPS & HATS PENS SHIRTS 1,078 443 437 344 IMPRESSIONS PER MONTH FACTS The largest product category for promotional products is wearable items, which make up more than 30% of the total. Brand awareness is the most common use for promotional items. A single Writing Instrument is used on average 18.2 TIMES per month, making it the most-frequently used promotional product category. BENEFITS REACH RECALL 90% of the average 89% of consumers could American consumer recall the advertiser on reported currently owning or possessing a promotional product that they received in the last 24 months. a promotional product they had received in the past 24 months. IMPRESS INTEGRATE Business marketing Promotional statistics indicate that adding a promotional product to the media mix research reveals 52% of respondents did business with generated favorable attitudes towards the advertiser after receiving the promotional product. a print ad in all cases. CUSTOMONIT f in www.customonit.com %24