What is Social Purpose Business?

WHAT IS A SOCIAL PURPOSE BUSINESS?



FOR PROFIT

MAKING MONEY



CORPORATE SOCIAL CONSCIENCE

MAKING MONEY & GIVING BACK



SOCIAL PURPOSE BUSINESS

DOING GOOD & MAKING MONEY



NON-PROFIT/CHARITY

DOING GOOD



WHEN DOING GOOD IS IN A COMPANY'S DNA



"Doing good should just be part of how we all do business."

Tal Dehtiar

Owner & Founder of Oliberte ltd.



"Making money doesn't have to come at the expense of making change."

Marc & Craig Kielburger



Co-Founders

Free the Children



* Brace for (social) impact: The rise of social entrepreneurship in Canada. Rachel Shuttleworth, April 2012.



** Businesses that keep giving back. Craig and Marc kielburger, Toronto Star. September,2007.



CREATING BLENDED VALUE



Is there a market for the problem I'm solving?



How do i finance my business?



What value am I striving for socially and financially?



How do I measure my business's impact?



WHY IT MATTERS



AUTHENTIC SOCIAL PURPOSE IS A COMPETITIVE ADVANTAGE



2008 42%

2009 43%

2010 41%

2012 53%



When quality and price are equal,social good is the most important factor to 53% of consumers making a purchase GLOBALLY. That's over half the potential market.



CONSUMERS ARE INCREASINGLY LOOKING TO SUPPORT SOCIAL PURPOSE BUSINESSES.



RECOMMEND

2008 52%

2009 64%

2010 63%

2012 72%



PROMOTE

2008 53%

2009 59%

2010 62%

2012 71%



SWITCH

2009 67%

2010 63%

2012 73%



goodpurpose 2012 Executive Summary.Carol L.Cone, April 2012.



* "Today's consumers (i.e. you and me have so many options and are so distracted that it takes something special to get our attention. More than buying stuff,we want to be part of movements and surround ourselves with like-minded people that share our view of the world."



Blake Mycoskie

Founder- TOMS Shoes



*Brace for (Social) Impact: The rise of social entrepreneurship in Canada. Rachel Shuttleworth, April 2012.



HOW TO GET STARTED



1 FIND YOUR PASSION

2 CREATE A BUSINESS PLAN

3 DEFINE BUSINESS IMPACT



4 LET US HELP

MENTORING

NETWORKING

EDUCATION

FINANCING



Canadian youth Business Foundation



TRICO CHARITABLE FOUNDATION



THE END RESULT:

A BETTER WORLD

where businesses build communities,empower citizens, and take care of the environment.



BECOME PART OF A GLOBAL MOVEMENT WHAT IS A SOCIAL PURPOSE BUSINESS? %24 FOR PROFIT CORPORATE SOCIAL CONSCIENCE SOCIAL PURPOSE BUSINESS NON-PROFIT /CHARITY MAKING MONEY & GIVING BACK DOING GOOD & MAKING MONEY MAKING MONEY DOING GOOD WHEN DOING GOOD IS IN A COMPANY'S DNA. "Doing good should just be part of how we all do business." "Making money doesn't have to come at the expense of making change." Tal Dehtiar Marc & Craig Kielburger Owner & Founder of Oliberté Ltd. CYBF Entrepreneur Co-Founders Free the Children * Brace for (Social) Impact: The rise of social entrepreneurship in Canada. Rachel Shuttleworth, April 2012. * Businesses that keep giving back. Craig and Marc Kielburger, Toronto Star, September, 2007. CREATING BLENDEDVALUE Is there a market for the 2$4 problem l'm solving? How do I finance starting my business? What value am I striving for socially and financially? How do I measure my business's impact? WHY IT MATTERS AUTHENTIC SOCIAL PURPOSE IS A COMPETITIVE ADVANTAGE 53% 42% 43% 41% 2008 2009 2010 2012 When quality and price are equal, social good is the most important factor to 53% of consumers making a purchase GLOBALLY. That's over half the potential market. CONSUMERS ARE INCREASINGLY LOOKING TO SUPPORT SOCIAL PURPOSE BUSINESSES. 67% 73% 64* 63% 72% 63% 52% 53% 59% 62% 71% 2008 2009 2010 2012 2008 2009 2010 2012 2009 2010 2012 RECOMMEND PROMOTE SWITCH goodpurpose 2012 Executive Summary. Carol L. Cone, April 2012. * “Today's consumers (i.e. you and me) have so many options and are so distracted that it takes something special to get our attention. More than buying stuff, we want to be part of movements and surround ourselves with like-minded people that share our view of the world." Blake Mycoskie Founder - TOMS Shoes Brace for (Social) Impact: The rise of social entrepreneurship in Canada. Rachel Shuttleworth, April 2012. HOW YSTARTED FIND YOUR PASSION CREATE A DEFINE BUSINESS PLAN BUSINESS IMPACT LET US HELP MENTORING NETWORKING EDUCATION FINANCING TRICO Canadian Youth Business Foundation CHARITABLE FOUNDATION THE END RESULT: A BETTER WORLD Where businesses build communities, empower citizens, and take care of the environment. BECOME PART OF A GLOBAL MOVEMENT %24 %24 DXIIX