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WHAT IS A SOCIAL PURPOSE BUSINESS?
CORPORATE SOCIAL CONSCIENCE
MAKING MONEY & GIVING BACK
SOCIAL PURPOSE BUSINESS
DOING GOOD & MAKING MONEY
WHEN DOING GOOD IS IN A COMPANY'S DNA
"Doing good should just be part of how we all do business."
Owner & Founder of Oliberte ltd.
"Making money doesn't have to come at the expense of making change."
Marc & Craig Kielburger
Free the Children
* Brace for (social) impact: The rise of social entrepreneurship in Canada. Rachel Shuttleworth, April 2012.
** Businesses that keep giving back. Craig and Marc kielburger, Toronto Star. September,2007.
CREATING BLENDED VALUE
Is there a market for the problem I'm solving?
How do i finance my business?
What value am I striving for socially and financially?
How do I measure my business's impact?
WHY IT MATTERS
AUTHENTIC SOCIAL PURPOSE IS A COMPETITIVE ADVANTAGE
When quality and price are equal,social good is the most important factor to 53% of consumers making a purchase GLOBALLY. That's over half the potential market.
CONSUMERS ARE INCREASINGLY LOOKING TO SUPPORT SOCIAL PURPOSE BUSINESSES.
goodpurpose 2012 Executive Summary.Carol L.Cone, April 2012.
* "Today's consumers (i.e. you and me have so many options and are so distracted that it takes something special to get our attention. More than buying stuff,we want to be part of movements and surround ourselves with like-minded people that share our view of the world."
Founder- TOMS Shoes
*Brace for (Social) Impact: The rise of social entrepreneurship in Canada. Rachel Shuttleworth, April 2012.
HOW TO GET STARTED
1 FIND YOUR PASSION
2 CREATE A BUSINESS PLAN
3 DEFINE BUSINESS IMPACT
4 LET US HELP
Canadian youth Business Foundation
TRICO CHARITABLE FOUNDATION
THE END RESULT:
A BETTER WORLD
where businesses build communities,empower citizens, and take care of the environment.
BECOME PART OF A GLOBAL MOVEMENT
The holidays are a great time to tell your brand story. From Black Friday trends and Mobile Shopping guides to the Best and Worst Times to Book Travel and Thanksgiving etiquette, the Visually team will help you craft your brand's unique stories and raise your social profile during the noisy holiday season.