Half a million members creating, sharing and exploring great visual content. Join us!

Header

Transcript

What is Social Purpose Business?

WHAT IS A SOCIAL PURPOSE BUSINESS?



FOR PROFIT

MAKING MONEY



CORPORATE SOCIAL CONSCIENCE

MAKING MONEY & GIVING BACK



SOCIAL PURPOSE BUSINESS

DOING GOOD & MAKING MONEY



NON-PROFIT/CHARITY

DOING GOOD



WHEN DOING GOOD IS IN A COMPANY'S DNA



"Doing good should just be part of how we all do business."

Tal Dehtiar

Owner & Founder of Oliberte ltd.



"Making money doesn't have to come at the expense of making change."

Marc & Craig Kielburger



Co-Founders

Free the Children



* Brace for (social) impact: The rise of social entrepreneurship in Canada. Rachel Shuttleworth, April 2012.



** Businesses that keep giving back. Craig and Marc kielburger, Toronto Star. September,2007.



CREATING BLENDED VALUE



Is there a market for the problem I'm solving?



How do i finance my business?



What value am I striving for socially and financially?



How do I measure my business's impact?



WHY IT MATTERS



AUTHENTIC SOCIAL PURPOSE IS A COMPETITIVE ADVANTAGE



2008 42%

2009 43%

2010 41%

2012 53%



When quality and price are equal,social good is the most important factor to 53% of consumers making a purchase GLOBALLY. That's over half the potential market.



CONSUMERS ARE INCREASINGLY LOOKING TO SUPPORT SOCIAL PURPOSE BUSINESSES.



RECOMMEND

2008 52%

2009 64%

2010 63%

2012 72%



PROMOTE

2008 53%

2009 59%

2010 62%

2012 71%



SWITCH

2009 67%

2010 63%

2012 73%



goodpurpose 2012 Executive Summary.Carol L.Cone, April 2012.



* "Today's consumers (i.e. you and me have so many options and are so distracted that it takes something special to get our attention. More than buying stuff,we want to be part of movements and surround ourselves with like-minded people that share our view of the world."



Blake Mycoskie

Founder- TOMS Shoes



*Brace for (Social) Impact: The rise of social entrepreneurship in Canada. Rachel Shuttleworth, April 2012.



HOW TO GET STARTED



1 FIND YOUR PASSION

2 CREATE A BUSINESS PLAN

3 DEFINE BUSINESS IMPACT



4 LET US HELP

MENTORING

NETWORKING

EDUCATION

FINANCING



Canadian youth Business Foundation



TRICO CHARITABLE FOUNDATION



THE END RESULT:

A BETTER WORLD

where businesses build communities,empower citizens, and take care of the environment.



BECOME PART OF A GLOBAL MOVEMENT

Download the latest issue of the Visualist, our guide to visual content strategy.

What is Social Purpose Business?

shared by Groked on Dec 07, 2012 in Business

What is Social Purpose Business?

shared by Groked on Dec 07, 2012 in Business

2K views

7 faves

0 comments

If you’re an aspiring or established entrepreneur with a passion for a social or environmental issue, there are growing opportunities available. Starting up a Social Purpose Business allows you to l...
Rank: 597 of 15801 in Business

Designed By

Brian Skene

Embed Code

Switch to Wordpress Code
Click below to copy
Customize size

Tell your story visually before December 31st and get a free iPad Air!*

The holidays are a great time to tell your brand story. From Black Friday trends and Mobile Shopping guides to the Best and Worst Times to Book Travel and Thanksgiving etiquette, the Visually team will help you craft your brand's unique stories and raise your social profile during the noisy holiday season.


*Requires $10k minimum purchase
Infographic
Video
Interactive
Presentation

60 characters minimum (0)

X
Credits
Publisher
Designer
Developer
Animator
Journalist
+ Add More Credits
Make Private

This is the final step