What Social Media Looks Like Beyond Social Business

FROM LIKING TO LEADING: SOCIAL BUSINESS BEYOND SOCIAL MEDIA WHAT IS A SOCIAL BUSINESS? A company that utilizes analytics from social, mobile and cloud technologies to communicate, collaborate and create an eco-system which aligns its business goals with social technology tools. ECO SOCIAL SYSTEM STRATEGY GOALS SOCIAL BUSINESS THE IMPORTANCE OF BEING SOCIAL Social tech reduces time employees spend researching by 35% and increases efficiency by 30% Increasing productivity time by 25% can yield 6 extra weeks of work per year REDUCES 35% TIME SPENT RESEA RCHI NG 30% INCREA SES EF FICIENCY L 25% THE CYCLE OF SOCIAL SUCCESS customer needs work smarter, faster more anticipated increased personalized relationships engagement and productivity exceed customer spend less time searching expectations CUSTOMERS collaborative create loyal employees THE CYCLE brand advocates OF SOCIAL SUCCESS integrate social tech with business INNOVATION & EFFICIENCY become an processes industry leader communicate gain a competitive advantage better internally and externally produce innovative products and services speed time to market BENEFITS OF SOCIAL BUSINESS (BY DEPARTMENT) HUMAN RESOURCES CUSTOMER SERVICE MARKETING 95% 26% People-focused businesses have Eight out of ten shoppers received marketing their product advice from One company has seen 2/3 less time Companies who can achieve a 5% reduction in generated 26% more revenue per customer defection can increase profits by up new products friends and followers employee to 95% through a social site. 40% One construction company saw a 40% increase in new business SOURCES McKinsey Global Institute Report, July 2012: http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy IBM Social Business: http://www.ibm.com/social-business/us/en/understand-the-benefits.html Fonality Talking Business: http://www.fonality.com/press-release/fonality-survey-finds-knowledge-workers-small-mid-size-firms-spend-half-workday Aberdeen Group: http://aberdeen.com/Aberdeen-Library/8727/RB-enterprise-social-collaboration.aspx The Science of Fit, June 2011: www.cba.co.nz/library/The%20Science%20of%20Fit.pdf The compelling returns from IBM Connections in support of social business 15 Statistics That Should Change The Business World - But Haven't, June 2013: http://www.linkedin.com/today/post/article /20130604134550-284615-15-statistics-that-should-change-the-business-world-but-haven-t Reach Your Customers While Social Media Peaks, January 2010: http://www.clickz.com/clickz/column/1699974/reach-your-customers-while-social-media-peaks Leading construction company penetrates new markets, January 2011: http://www-01.ibm.com/software/success/cssdb.nsf/CS/SCHA-8CZNBG IRM visually THE HUFFINGTON POST EMPLOYEES