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What Makes Social Media so Influential?

INFLUENCE and SOCIAL MEDIA



"It has never been easier to be as influential as you can be today." But just what makes social media such a powerful tool?



1. IT'S UBIQUITOUS Social media use is enormous - and growing. As of January 2013, active monthly membership measured:

FACEBOOK 1 BILLION

YOUTUBE 800 MILLION

GOOGLE+ 343 MILLION

TWITTER 200 MILLION

LINKEDIN 200 MILLION

TUMBLR 77 MILLION

FLICKR 75 MILLION

PINTEREST 40 MILLION



One out of every seven people on earth is on Facebook.



2. IT'S TIME CONSUMING Internet users spend more time per month on social media sites than every before:

FACEBOOK 405 MINUTES

TUMBLR 89 MINUTES

PINTEREST 89 MINUTES

TWITTER 21 MINUTES

LINKEDIN 17 MINUTES

GOOGLE+ 3 MINUTES



3. IT'S HABIT FORMING A recent study suggests social media is hard to separate from real life. Of 1000 people surveyed:

56% check Facebook daily

12% check Facebook every couple of hours

40% don't mind being interrupted for a message

32% check social media during meals

7% would check a message during an intimate moment



4. IT INFLUENCES LIFE OFFLINE Compared to the average internet user, social media users are:

19% more likely to attend a professional sporting event

44% more likely to give their opinion on TV programs

45% more likely to go on a date

47% more likely to spend money on clothing, shoes, and accessories

18% more likely to work out at a gym or health club

26% more likely to give their opinions on politics and current events

75% more likely to spend money on music



5. IT HELPS BUSINESSES Business can take advantage of the prevalence of social media to connect to their consumers

78% USE TWITTER

75% USE FACEBOOK

40% USE LINKEDIN

22% USE WORDPRESS

13% USE FLICKR

11% USE TUMBLR



65% of small business owners said social media helped them stay engaged with customers.

50% of social media users under 35 follow their online friends' product and service recommendations.

64% OR TWITTER USERS and 51% OF FACEBOOK USERS are more likely to buy the brands they follow online.



THESE STATS MAKE IT CLEAR THAT SOCIAL MEDIA INFLUENTIAL, IT'S POWERFUL, AND IT'S HERE TO STAY.



DASHBURST

What Makes Social Media so Influential?

shared by DashBurst on Feb 18, 2013 in Social Media

What Makes Social Media so Influential?

shared by DashBurst on Feb 18, 2013 in Social Media

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If your impression of social media is limited to your friends posting cat videos and teenagers glued to their iPhones – think again. Social media possesses incredible influential power, and since th...
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