What Makes a Great Mobile Web Experience

What Makes a Great Mobile Web Experience 1.1 billion iOS 8.1 There are over 1.1 billin global smart phone users 8.1 Android and 4.6 i0S devices are sold every second Smartphones and tablets now drive 1 out of every 3 minutes spent on digital media 46% of consumers will ot return to a mobile site that is not Working properly 79% 79% of shoppers are using their smart phones to help with their purchasing needs Over 80% of mobile interactions result in an action, making the conversion rate of mobile much higher than desktop 56 80% billion In 2013, 56 billion app downloads are expected to be downloaded by users Close to 80% of businesses do not have a mobile optimized website presence How to Make the Best Mobile Web Experience for Your Customers O Create a Plan O One Size Does Not Fit All Pay attention to how your users will use Make sure the mobile site can adapt the mobile site and plan out the whole experience before development. to different phones and operating systems. 2 btn2 btn3 btn4 btn1 O Keep It Simple Less is more – Only include the most important information. O Design Matters The flow and look of the site makes people return. Limit number of pages. Use a bright and rich interface with simplistic typography. * Hi * O Send the Same Message O Offer Mobile Deals Branding should be consistent from Mobile coupons have 10 times the redemption rate of traditional coupons. website to mobile sites. name... SEND O Avoid Lots of User Form Input O Be Creative Keep forms short with no more There are a lot of mobile sites out there... than 2 or 3 fields. make yours stand out. Sources http://blog.apptopia.com/25-mobile-stats-for-2013/ http://www.pijnz.com/AGuideToOfferingMobileWebsites_ed.pdf http://www.1stwebdesigner.com/design/mobile-apps-designs/ http://contentmarketinginstitute.com/2012/06/tips-for-creating-the-right-mobile-experience/ http://www.socialmediaexaminer.com/9-tips-for-optimizing-your-website-for-mobile-users/ http://www.informationweek.com/development/mobility/android-to-dominate-2013-mobile-app-down/240150006 piJnz" SIT D.