WHAT MAKES A GOOD LOGO?
When you begin to develop your brand, you most likely will start with your logo. Logos do a lot of heavy lifting for your brand impression from the start. They provide the framework for relationship building. What makes a good logo? It is a combination of subtle cures that gives a solid first impression. It should be a quick read that conveys clearly what your name is along with colors and shapes that indicate further what your brand represents. Below we will pinpoint the exact elements of what makes a good logo.
SO GOOD LOGO...
Your logo needs to look professional and clear in order to make people confident enough to want to do business with you. 1
...CLEARLY IDENTIFIES WHAT YOUR DO
One of the easiest ways to do this is to include a bug or design element that quickly communicates what it is your business does in a precise way. 2
...COMMUNICATED BRAND MESSAGE
Along with visual cues you want to pick fonts and colors that represent your brand image. 3
...IS UPDATED AND MODERN
A modern feeling logo communicates that you are aware of current industry trends and are going to employ the most efficient and advanced tactics to help their business. 4
Simplicity and straightforwardness communicate confidence and power. 5
...STANDS OUT FROM COMPETITION
Ownability is king. You want your logo to be unique unto you and not be confused with another brand, especially competitors. 6
...HELPS FORM PERSONAL CONNECTION
Good communication is a foundation of good business. You can set out in the right direction with a clear, concise logo that buildings connection from the beginning. 7
The holidays are a great time to tell your brand story. From Black Friday trends and Mobile Shopping guides to the Best and Worst Times to Book Travel and Thanksgiving etiquette, the Visually team will help you craft your brand's unique stories and raise your social profile during the noisy holiday season.