What Made Facebook Like WhatsApp?

WhatsApp Extraordinary Growth in Users OD Facebook's absences in Dark Social First Four years Growth after Launch Messages sent via mobile handsets by service type worldwide 500 75 250 50 25 -250 2 3 2010 2012 2014 2016 2018 + Facebook + WhatsApp + GMAIL - Twitter + Skype | OTT IP Messaging SMS Stronghold in mobile market App Downloads App Revenue 150 200 100 100 50 2012 04 2013 Q1 2012 Q4 2013 Q1 O IOS App Store Google Play IOS App Store I Google Play Facebook was getting old OD WhatsApp was getting hotter whatsApp and facebook user distribution by age group WhatsApp daily Messages sent(bn) 40 20 30 .... * 20 10 10 2012 Oct 2013 May 2013 Dec 18-24 25-34 35-44 45-54 55-64 65+ 2012 Mar + whatsApp - 2014 + Facebook - 2014 •• whtsapp daily messages sent Facebook Messenger was losing its grip Research data from the US, China, South Africa, Brazil and Indonesia shows that FaceBook Messenger leads only in the US. 100 50 US China South Africa Brazil Indonesia 2013 - Facebook Messenger 2013 - Line 2013 - whatsApp 2013 - Twitter 2013 - WeChat 2013 - Sina weibo 2013 - Skype O 2013 - BBM Indexed Downloads Indexed Revenue Messages (trillion) u oiq