What Kind of Mobile Event Solution Do I Need?

What Kind of Mobile Event Solution Do I Need? (Hint: It's no wonder you're confused) START With hundreds of event apps available, and thousands of people trying to sell you mobile solutions, it can be overwhelming to navigate through the countless options. Investing your time comparing buckets of apples to apples is useless when you're really supposed to be looking for a peach. DO I REALLY NEED A We've put together this handy guide to help you get started and narrow your focus on the mobile solution that best fits your specific needs. While there are certainly other options, we believe that these solutions will most likely to lead to success for you and your event. MOBILE SOLUTION ror open events (where you want Fto manage and participate in conversations), a social media plan is a must. Measure content, senti- ment and volume, watching for opportunities to spread the word to a larger audience. (You didn't think that happened on its own, did you?) Your small open event exists because it can operate with minimual structure. Use a social media plan to engage attendees, causing your small event to grow, pushing you to need structure from a web-based mobile solution. FOR MY Social Media Plan Only EVENT Have you seen the market penetration numbers for mobile?! Everyone in your audience has a mobile device Convention or Trade Show in their pocket. Would you rather a) they participate and engage in your event content or b) play Angry Birds? If you're a fan of games, go ahead and choose opton B. Scope dependent hen you merely want to post your event logistics and information online in a simple fashion, you don't necessarily need a full app. Mobile friendly or responsive-design sites give you the basic functionality of a mobile app on a fast and inexpensive platform. Bonus: It works great on laptops, too! As your event develops, you'll benefit from added features in a native mobile app. Hoever, if you choose option A, your answer is clearly Web-based Mobile Solution YES Content- Is it an open or closed event? focused Event OPEN Scope dependent hen you want the speed and W design of a device-specific app, but don't need a million bells and whistles, select a basicapp solution. A good basic app will do all the logistics work, plus some simple networking and communica- tion tools baked in. This is a value for a variety of different events who want to appear forward-facing, but don't have resources for cutting edge technology. Large or Small? CLOSED SMALL Basic Mobile App What kind LARGE of event? Large or Small? SMALL Corporate Trade Show eer-to-peer communication, P interactive and commentable event feeds, gamification, networking, badges, photos, and every other cool feature you can think of in a walled-garden world. Deluxe apps have all the features of the basic apps, but can be custom-built to include a series of extra functions, many of which will augment the message of your event, increase audience engage- ment, and lead to a deeper under- standing of who your attendees are and what they respond to. All that, plus the added bonus of acollecting rich activity and sentiment data on your attendees. Deluxe Mobile External Vendor Event App Sales Strategy or Product Launch What kind LARGE of event? our event might not be a meet and greet kind of event. Your speakers might really be teachers and trainers. In this case, you're less interested in networking and Assessment Training Event in r gamification than you are in effective training and testing. These apps are designed around closed-loop content delivery and assessment, with basic event logistic functionalities included. and Training App Assessment and Compliance Event ome events are only one piece of a larger campaign or initia- tive, designed to ig support conversations. An "Always On" networking app focuses squarely on creating and managing the links between people, either around subject areas or across industries. "Always on" ignite and Continuous Event Content & Networking App BROUGHT TO YOU BY FLIRT COMMUNICATIONS www.flirtcommunications.com