What Influences a Purchase Decision

WHAT INFLUENCES PURCHASE DECISION? Top 10 Factors 56% 49% 35% 33% 30% 26% 24% 24% 12% 10% Most Important Store Features 9280% Competitive Pricing 62% Online Purchase 54% Delivery Speed 45% In-Store Pickup 38% Loyalty Rewards 76% 38% Online Reviews 2012 36% How-Tos & Demos 33% Store Pickup 70% 1995 32% Word of Mouth In-store decisions have grown A 18% Social Advice pre-store decisions How the Web Impacts Shopping 62% 9 10 out of of shoppers research big-ticket items in-store before buying online. users say they watch videos about the tech products they may buy. ONLINE RESEARCH IN-STORE Most shopped-for items on smart phones: 54% 54% shoppers are smartphone owners. clothes 57% who own smartphones use them while shopping. groceries 76% 64% electronics 50% use smartphones while shopping to check prices, promotions, product reviews, or product information. How Social Media Impacts Shopping 81% 30% 38% are most likely to respond to brand offers when they have of moms are more likely than other women to purchase from brands they "like" on Facebook. say posts from their friends directly influenced their purchase decision, been reposted by a friend. 44% 40% 37% of people are most likely to of people are most likely to of people are most likely to engage with branded content that contains pictures. engage with branded content that contains status updates. engage with branded content that contains videos. Labels Matter 4 out of 5 57% shoppers notice "Made in the U.S.A." labels are less likely to purchase products that on a product. 76% of those are more likely are Made in China, to purchase that product. Bigcommerce sell more Sources Brought to you by http://www.idgtechnetwork.com/about us/pr_20121127.php http://www.popai.com/engage/docs/Media-Topline-Final.pdf http://www.internetretailer.com/2012/09/27/web-rules-purchase-decisions-new-study-says http://www. prsresearch.com/prs-insights/article/consumers-integrate-digital-non-digital-product-research-tools/ http://www.forbes.com/sites/marketshare/2012/05/07/are-brands-wielding-more-influence-in-social-media-than-we-thought/ .nerformics com/news-room/press-releases/Social-Media-Study-Moms-Active-Social-Networks/1440 http://www. http://www.performics.com/news.room .com/news-room/press-releases/Life-on-Demand-Reveals-New-S Social-N I-Norms/1442 http://www.performics.com/news-room/press-releases/Shopping-Study-Men-Women-Online-Social-Shopping/1437 http://www.comscore.com/Insights/Press_Releases/2012/12/Free_Shipping Day_Promotion_Spurs_Late-Season_Online_Spending Surge http://www.comscore.com/Insights/Press_Releases/2012/1/U.S. Online_Holiday_Shopping Season_Reaches_Record_37.2_Billion_for_November-December_Period Product Quality Free Shipping Easy Return Customer Reviews Visual Search Great Navigation Checkout Ease Multiple Options Special Size + New Product