What If The Online Conversation Was The Vote?

WHAT IF THE ONLINE CONVERSATION WAS THE VOTE? #ELECTIONS2014 BFOUGHT TO YOU BY BrandsEye Accurate insights. Better decisions. TOTAL NUMBER OF ONLINE MENTIONS 426 510 24k 20k ONLINE MENTIONS 16k 124 198 12k ONLINE AUTHORS Sk 3.4 4k MENTIONS/AUTHOR March 1 May 6 POLITICAL PARTY SHARE OF VOICE Positive mentions Negative mentions PERCENTAGE OF ONLINE MENTIONS ABOUT A POLITICAL PARTY ANC 48.7% 205 530 MENTIONS TANC EFF 17.9% 75 475 MENTIONS DA 15.3% 64 496 MENTIONS AGANG 2.4% 10 119 MENTIONS PARTICIPATION BY OFFICIAL POLITICAL PARTY TWITTER HANDLES THERE HAVE BEEN 1 692 ONLINE MENTIONS FROM 16.8% THESE TOP 4 POLITICAL PARTY TWITTER HANDLES: 29.1% @DA_News @MYANC_ 26.4% @EconFreedomZA @AgangSA 27.5% CONSUMER INTENT TO VOTE BASED ON A SUBSET OF THE ONLINE ELECTION CONVERSATION DATA, THESE 34% PERCENTAGES REPRESENT THE INTENT TO VOTE CONSUMERS EXPRESSED ABOUT EACH OF THE 4 MOST- MENTIONED POLITICAL PARTIES.* DA 40% 24% 2% AGANG ANC EFF SENTIMENT BREAKDOWN OF CONVERSATION BY REGION Positive mentions ANC EFF Negative mentions DA AGANG GAUTENG KZN WESTERN CAPE *This data has been rated and verified by the BrandsEye Crowd, a large community of real people who bring local context and judgement to evaluating and contextualising online mentions. BrandsEye DESIGNED BY STINSON DESIGN STINSONDESIGN.COM Accurate insights. Better decisions.