What Exactly Is Every Door Direct Mail?

WHAT IS EVERY DOOR DIRECT MAIL? WHAT IS EVERY DOOR DIRECT MAIL (EDDM)? Every Door Direct Mail (EDDM) is a new program by USPS that allows retail business to mail at 16 cents 16 CENTS :: per postcard Who CAN I MAIL TO? With Every Door Direct Mail you can mail to all homes and businesses in a mailing route. Each zip code is comprised of many different routes. Each of these routes usually contains approximately 300-600 homes and businesses. https://eddm.usps.com (This is the website where people type in zip code and get different routes ) no POSTAGE PERMIT REQUIRED FOR EDDM: When mailing a postcard through the post office traditionally you need a permit which can cost as much as $450 just to open your account. $450 This annual fee has been waived to mail EDDM Retail. no MAILING LIST NEEDED FOR EVERY DOOR DIRECT MAIL: The post office is promoting what is called a simplified address so no mailing list is needed. You simply need to have words similar to "POSTAL CUSTOMER“ and the post office will deliver your piece to the mailing routes that you request. WHAT CAN I MAIL WITH EVERY DOOR DIRECT MAIL? Every Door Direct Mail – Retail and Every Door Direct Mail gives you the option to use Standard Mail® Flats. The most popular formats are: Large Brochures Oversized Postcards Menu Who SHOULD USE EVERY DOOR DIRECT MAIL? Businesses whose customers Businesses who want to Businesses who are targeting areas with homogenous demographics per carrier are based more on location advertise locally and stand out, without spending a lot. rather than qualifying characteristics. route EDDM VS TRADITIONAL DIRECT MAIL TRADITIONAL DIRECT MAIL MAILING LIST * Purchasing a mailing list * Keeping and maintaining your list * Updating the mailing list for changing addresses ADDRESSING AND MAIL PREPARATION * Printing the individual addresses onto the cards. * Special Software for generating Intelligent Mail Barcodes Can Target specific people Great for items with narrow demographic interests. Who SHOULD USE REGULAR DIRECT MAIL? * Businesses where credit history of clients is essential * Businesses targeting existing customer base * Businesses targeting areas with diverse geography of home owners, for businesses where the customers are home owners. * Where the mailer is intended for business to business sales POSTAGE RATES TYPICALLY FALL BETWEEN 24 * 22 and 38.8 cents per piece* * 27.8 cents is a common rate for standard mail * Total costs for these mailers vary, expect to spend around 40-60 per postcard. Postcards are brought to the post office in postal trays pre-sorted by delivery area. EVERY DOOR DIRECT MAIL Postcards are delivered based Mail customer selects the areas to on geography. mail called Carrier Routes No addresses are printed on the card. Postcards can be brought to the retail post office (DDU) or sent by a professional mailing service EXTRA COSTS OVER PRINTING ARE PREPARATION COSTS , SHIPPING AND POSTAGE * Preparation costs are often lower for EDDM than they would be for cards that need to be addressed Shipping is required but when added to t postage, it's still much less than paying postage for a targeted mailer. 2$ TOTAL COSTS FOR EDDM ARE OFTEN 33-67% CHEAPER THAN TRADITIONAL DIRECT MAIL * Total with your own prep and bringing to the post office are often between 22 and 27 cents per piece * Total with mail preparation and shipment directly to the post office is often between 26 and 31 cents per piece. * 16 cents when you bring them to the post office yourself, and as low as 14.9 cent when you use a professional mailing service. SONICPRINT.COM (813) 441-0108 Printing, Direct Mail, Marketing and Design Solutions Sources: https://eddm.usps.com/ https://www.usps.c www.sonicprint.com/EDDM-Every-Door-Direct-Mail.php 3s.com/business/every-door-direct-mail.htm WHAT IS EVERY DOOR DIRECT MAIL? WHAT IS EVERY DOOR DIRECT MAIL (EDDM)? Every Door Direct Mail (EDDM) is a new program by USPS that allows retail business to mail at 16 cents 16 CENTS :: per postcard Who CAN I MAIL TO? With Every Door Direct Mail you can mail to all homes and businesses in a mailing route. Each zip code is comprised of many different routes. Each of these routes usually contains approximately 300-600 homes and businesses. https://eddm.usps.com (This is the website where people type in zip code and get different routes ) no POSTAGE PERMIT REQUIRED FOR EDDM: When mailing a postcard through the post office traditionally you need a permit which can cost as much as $450 just to open your account. $450 This annual fee has been waived to mail EDDM Retail. no MAILING LIST NEEDED FOR EVERY DOOR DIRECT MAIL: The post office is promoting what is called a simplified address so no mailing list is needed. You simply need to have words similar to "POSTAL CUSTOMER“ and the post office will deliver your piece to the mailing routes that you request. WHAT CAN I MAIL WITH EVERY DOOR DIRECT MAIL? Every Door Direct Mail – Retail and Every Door Direct Mail gives you the option to use Standard Mail® Flats. The most popular formats are: Large Brochures Oversized Postcards Menu Who SHOULD USE EVERY DOOR DIRECT MAIL? Businesses whose customers Businesses who want to Businesses who are targeting areas with homogenous demographics per carrier are based more on location advertise locally and stand out, without spending a lot. rather than qualifying characteristics. route EDDM VS TRADITIONAL DIRECT MAIL TRADITIONAL DIRECT MAIL MAILING LIST * Purchasing a mailing list * Keeping and maintaining your list * Updating the mailing list for changing addresses ADDRESSING AND MAIL PREPARATION * Printing the individual addresses onto the cards. * Special Software for generating Intelligent Mail Barcodes Can Target specific people Great for items with narrow demographic interests. Who SHOULD USE REGULAR DIRECT MAIL? * Businesses where credit history of clients is essential * Businesses targeting existing customer base * Businesses targeting areas with diverse geography of home owners, for businesses where the customers are home owners. * Where the mailer is intended for business to business sales POSTAGE RATES TYPICALLY FALL BETWEEN 24 * 22 and 38.8 cents per piece* * 27.8 cents is a common rate for standard mail * Total costs for these mailers vary, expect to spend around 40-60 per postcard. Postcards are brought to the post office in postal trays pre-sorted by delivery area. EVERY DOOR DIRECT MAIL Postcards are delivered based Mail customer selects the areas to on geography. mail called Carrier Routes No addresses are printed on the card. Postcards can be brought to the retail post office (DDU) or sent by a professional mailing service EXTRA COSTS OVER PRINTING ARE PREPARATION COSTS , SHIPPING AND POSTAGE * Preparation costs are often lower for EDDM than they would be for cards that need to be addressed Shipping is required but when added to t postage, it's still much less than paying postage for a targeted mailer. 2$ TOTAL COSTS FOR EDDM ARE OFTEN 33-67% CHEAPER THAN TRADITIONAL DIRECT MAIL * Total with your own prep and bringing to the post office are often between 22 and 27 cents per piece * Total with mail preparation and shipment directly to the post office is often between 26 and 31 cents per piece. * 16 cents when you bring them to the post office yourself, and as low as 14.9 cent when you use a professional mailing service. SONICPRINT.COM (813) 441-0108 Printing, Direct Mail, Marketing and Design Solutions Sources: https://eddm.usps.com/ https://www.usps.c www.sonicprint.com/EDDM-Every-Door-Direct-Mail.php 3s.com/business/every-door-direct-mail.htm