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What is a DSP?

shared by jack.mclaren on Jan 21, 2013 in Technology

What is a DSP?

shared by jack.mclaren on Jan 21, 2013 in Technology

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A DSP or Demand Side Platform is the technology that allows advertisers to utilise an ad exchange and the impressions supplied by publishers.
Tags: dsps
Rank: 4367 of 10642 in Technology
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