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What Does Your Favourite Social Network Tell us About Your Personality?

MYERS-BRIGGS TYPE m SOCIAL MEDIA Two-thirds of online adults use social media platforms such as Facebook, LinkedIn, and Twitter." The Myers-Briggs Type Indicator° (MBTI°) assessment is based on Carl Jung's theory of psychological types. It looks at how individuals prefer to: mbti. EXTRAVERSION (E) OR INTROVERSION (1) Focus their attention and get energy The natural focus of Extraversion The natural focus of Introversion is the external world is the internal world SENSING (S) OR INTUITION (N) Take in information 1–2–3 Taking in and presenting information in a sequential, step-by-step way Taking in and presenting information in a snapshot or big-picture way THINKING (T) OR FEELING (F) Make decisions > > >/> > Making decisions by stepping back from Making decisions by stepping into the the situation, taking an objective view situation, taking an empathetic view JUDGING (J) OR PERCEIVING (P) Deal with the outer world Timeline Deadline Just in Time! A planned approach to meeting the deadline in a scheduled way A spontaneous approach to meeting the deadline with a rush of activity These four preferences combine to form 16 possible four-letter types. According to Jung, these preferences are innate, "inborn predispositions" that interact with and are shaped by environmental influences. DO YOU HAVE A FACEBOOK ACCOUNT? ISTJ ISFJ INFJ INTJ On average, across all MBTI" types 51.6% 62.4% 73.1% 68.8% 65% ISTP ISFP INFP INTP 58.2% 54.2% 60.2% 58.3% said they use Facebook. ESTP ESFP ENFP ENTP Somewhat more individuals with a preference for Extraversion (69%) 62.7% 75.0% 71.6% 69.2% reported using Facebook than did individuals with a preference ESTJ ESFJ ENFJ ENTJ 65.8% 69.9% 75.5% 64.2% for Introversion (60%). Somewhat more individuals with a preference for Intuition (68%) reported using Facebook than did individuals with a preference for Sensing (61%). FEELING THINKING Browsing 75% 67% (at least once per day) In general, individuals with a preference for Feeling reported spending more time engaging in certain Interacting 49% 40% activities on Facebook in (at least once per day) their personal time than did individuals with a preference for Thinking. Sharing Information About Your Personal Life 23% 15% (at least once per day) Three activities-posting criticism, recommending, and purchasing products- showed no differences among the four preference pairs. On the whole, individuals with a preference for Extraversion and/or Feeling reported spending more time engaging in certain activities on Facebook in their work time than did individuals with a preference for Introversion and/or Thinking. EXTRAVERSION INTROVERSION THINKING FEELING Browsing 29% 23% 24% 30% (at least 1-2 times per week) Recommending 17% 11% 12% 18% (at least 1-2 times per week) Interacting 21% 13% 15% 20% (at least 1-2 times per week) EXTRAVERSION INTROVERSION Sharing Information About Your Professional (Work) Life 13% 7% (at least 1-2 times per week) Collaborating with Friends (at least 1-2 times per week) 12% 7% Researching What Your Company Is Doing (at least 1-2 times per week) 12% 8% in n DO YOU ACTIVELY USE LINKEDIN? ISTJ ISFJ INFJ INTJ Individuals with a preference for Extraversion (40%),- Intuition (41%), and/or Thinking (38%) - reported using LinkedIn more often than did individuals with 27.0%| 22.0% 16.4% 42.0% ISTP ISFP INFP INTP 24.2% 13.0% 29.6% 39.8% a preference for Introversion (28%), Sensing (29%), and/or Feeling (30%). ESTP ESFP ENFP ENTP 39.8% 17.3% 40.6% 46.7% ESTJ ESFJ ENFJ ENTJ 40.0% 28.1% 48.2% 53.9% In general, individuals with a preference for Extraversion reported spending more time engaging in certain activities on LinkedIn during their Work time than did individuals with a preference for Introversion. EXTRAVERSION INTROVERSION Interacting 29% 16% (at least 1-2 times per week) Sharing Information About Your Professional (Work) Life 17% 8% (at least 1-2 times per week) Several professional activities on Linkedln showed no differences among the four preference pairs. These included browsing, recommending, posting criticism, purchasing products, gathering information for purchasing products, and researching what one's company is doing. DO YOU HAVE A TWITTER ACCOUNT? ISTJ ISFJ INFJ INTJ More individuals with a preference for Intuition (13%) reported being active users of 10.1% 3.2% 3.7% 4.8% ISTP ISFP INFP INTP Twitter than did individuals with a preference for Sensing (8%). 4.8% 1.6% 6.9% 5.9% Note: The kinds of differences reported ESTP ESFP ENFP ENTP seem consistent with the preferences, in that those with a preference for Sensing were providing data or pointing out flaws, while those with a preference for Intuition were making connections 5.3% 1.6% 10.6% 11.7% and examining disparate information. Given the small sample size for Twitter ESTJ ESFJ ENFJ ENTJ responses, additional research may be helpful in better understanding these apparent differences. 11.2% 2.1% 8.0% 8.5% 800-624-1765 : www.cpp.com : The Myers-Briggs experts © 2012 by CPP, Inc. Myers-Briggs Type Indicator, Myers-Briggs, MBTI, and the MBTI logo are registered trademarks of the MBTI Trust, Inc. The CPP logo is a registered trademark of CPP , Inc. Research performed by CPP, Inc., for "Myers-Briggs Type and Social Media Report." Infographic created by Kathryn Colton. * Aaron Smith, "Why Americans Use Social Media." Pew Internet & American Life Project (Nov. 15, 2011). http://www.pewinternet.org/Reports/2011/Why-Americans- Use-Social-Media/Main-report.aspx. The people development people. C pp *N.J. Barger and L.K. Kirby, Introduction to Type® and Change (Mountain View, CA: CPP, Inc., 2004).

What Does Your Favourite Social Network Tell us About Your Personality?

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CPP, the exclusive publisher of the MBTI, have produced this infographic which applies the test to social profiles. Perhaps unsurprisingly, Facebook users revealed a preference for extraversion, along...

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