Whether yours is a big national or small local brand, and to the extent that you have a clear definition of your brand character, customers, prospects and employees will relate better to what you’re all about.
Shown in this infographic are twelve character types. Use this chart as a starting point t...
o define what your brand stands for. It’s always best to find a single characterization that defines your brand, but oftentimes a blending of two or possibly three character types is needed. At the very least, this chart is meant to stimulate your thinking. Don’t be afraid to invent your own character type, just make sure your state the necessary details that clearly set you apart from your competitors. Above all, it is important to demonstrate this characterization constantly across everything you do.
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The holidays are a great time to tell your brand story. From Black Friday trends and Mobile Shopping guides to the Best and Worst Times to Book Travel and Thanksgiving etiquette, the Visually team will help you craft your brand's unique stories and raise your social profile during the noisy holiday season.