Half a million members creating, sharing and exploring great visual content. Join us!

Header

Transcript

What is Design Thinking?

What Is Design Thinking?

powered by MJV Technologia & Invacao



"A process of creative and critical thinking that allows informations and ideas to be organized, decisions to be made, situations to be improved, and knowledge to be gained"

-Charles Burnette



The process of Design Thinking

Immersion to understand

Ideation to create

Prototyping to test

Development to apply



Innovation is a complex and non linear process that can be navigated using Design Thinking approach.



But why use Design Thinking on Business?

Because according to recent study, "only 4% of products release in the US succeeded in the market."



MJV Technology & Innovation, a market leader in Design Thinking, works with clients such as:

Bradesco

Zurich

Itau

Porto Seguro

Coca-Cola

Vivo

Claro

Governo De Minas

Governo Do Rio de Janeiro

Embratel

Icatu Seguros

Mills

Vale

Dufry

Mapfre

Rainmaker Foundation

Petrobras

Tim

SulAmerica

Xerox



Design Thinking applied in the real word



Children under the age of 5 in Vietnam



Before DT

65% malnourished

35% nourished



After DT

80% nourished

20% malnourished



But, how they did it?



Immersion

Observe outliers - the very very poor families whos children are health



Analysis & Synthesis

The outliers added tiny shrimps, crabs and snails from rice paddies to their food. They also had multiple small meals rather than two large meals.



Ideation

Creating cooking classes for families with children suffering from malnutrition by replicating the cooking habits of the outliers.



Prototyping

Replicate the effort to more villages.



Design Thinking applied in the business



Challenge

Humanize the relationship between insurance provider and customer



Immersion

>Interview with customers

>Researched company policy

>Shadowed employees

>Emphathize with customer experience



Analysis & Synthesis

Customers don't understand jargon, are too emotional or mistrust the insurance company too much.



Ideation

Communication should address emotional context and be more personal with the customer.



Prototyping

>Create personalized URLs for each customer with their information

>Create "emergency guides" for different situations that are easy to understand



Results

cut 60t of C02 Gas emissions

saved $1.000.000 reducing call center traffic significantly



The growing popularity of Design Thinking around the world



Top business and engineering teaching Design Thinking

Rotman School of Management

Berkeley, University of California

Massachusetts Institute of Technology

Carnegie Mellon University

Parsons New School for Design

D.School Institute of Design at Stanford

Copenhagen Institute of Interactive Design

Technical University of Delft

Download the latest issue of the Visualist, our guide to visual content strategy.

What is Design Thinking?

shared by jessief on Apr 10, 2013 in Business

What is Design Thinking?

shared by jessief on Apr 10, 2013 in Business

8K views

9 faves

1 comment

Design Thinking is a process that is getting more and more attention in both the business world and the real world. Design Thinking spurs innovation and solves complex problems. It is being taught at ...
Rank: 80 of 15909 in Business

Published by

Designed By

KickStart Search

Embed Code

Switch to Wordpress Code
Click below to copy
Customize size

Tell your story visually before December 31st and get a free iPad Air!*

The holidays are a great time to tell your brand story. From Black Friday trends and Mobile Shopping guides to the Best and Worst Times to Book Travel and Thanksgiving etiquette, the Visually team will help you craft your brand's unique stories and raise your social profile during the noisy holiday season.


*Requires $10k minimum purchase
Infographic
Video
Interactive
Presentation

60 characters minimum (0)

X
Credits
Publisher
Designer
Developer
Animator
Journalist
+ Add More Credits
Make Private

This is the final step