What is Design Thinking?

What Is Design Thinking?

powered by MJV Technologia & Invacao

"A process of creative and critical thinking that allows informations and ideas to be organized, decisions to be made, situations to be improved, and knowledge to be gained"

-Charles Burnette

The process of Design Thinking

Immersion to understand

Ideation to create

Prototyping to test

Development to apply

Innovation is a complex and non linear process that can be navigated using Design Thinking approach.

But why use Design Thinking on Business?

Because according to recent study, "only 4% of products release in the US succeeded in the market."

MJV Technology & Innovation, a market leader in Design Thinking, works with clients such as:




Porto Seguro




Governo De Minas

Governo Do Rio de Janeiro


Icatu Seguros





Rainmaker Foundation





Design Thinking applied in the real word

Children under the age of 5 in Vietnam

Before DT

65% malnourished

35% nourished

After DT

80% nourished

20% malnourished

But, how they did it?


Observe outliers - the very very poor families whos children are health

Analysis & Synthesis

The outliers added tiny shrimps, crabs and snails from rice paddies to their food. They also had multiple small meals rather than two large meals.


Creating cooking classes for families with children suffering from malnutrition by replicating the cooking habits of the outliers.


Replicate the effort to more villages.

Design Thinking applied in the business


Humanize the relationship between insurance provider and customer


>Interview with customers

>Researched company policy

>Shadowed employees

>Emphathize with customer experience

Analysis & Synthesis

Customers don't understand jargon, are too emotional or mistrust the insurance company too much.


Communication should address emotional context and be more personal with the customer.


>Create personalized URLs for each customer with their information

>Create "emergency guides" for different situations that are easy to understand


cut 60t of C02 Gas emissions

saved $1.000.000 reducing call center traffic significantly

The growing popularity of Design Thinking around the world

Top business and engineering teaching Design Thinking

Rotman School of Management

Berkeley, University of California

Massachusetts Institute of Technology

Carnegie Mellon University

Parsons New School for Design

D.School Institute of Design at Stanford

Copenhagen Institute of Interactive Design

Technical University of Delft

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What is Design Thinking?

shared by jessief on Apr 10, 2013 in Business

What is Design Thinking?

shared by jessief on Apr 10, 2013 in Business


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Design Thinking is a process that is getting more and more attention in both the business world and the real world. Design Thinking spurs innovation and solves complex problems. It is being taught at ...
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