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What Is Design Thinking?
powered by MJV Technologia & Invacao
"A process of creative and critical thinking that allows informations and ideas to be organized, decisions to be made, situations to be improved, and knowledge to be gained"
The process of Design Thinking
Immersion to understand
Ideation to create
Prototyping to test
Development to apply
Innovation is a complex and non linear process that can be navigated using Design Thinking approach.
But why use Design Thinking on Business?
Because according to recent study, "only 4% of products release in the US succeeded in the market."
MJV Technology & Innovation, a market leader in Design Thinking, works with clients such as:
Governo De Minas
Governo Do Rio de Janeiro
Design Thinking applied in the real word
Children under the age of 5 in Vietnam
But, how they did it?
Observe outliers - the very very poor families whos children are health
Analysis & Synthesis
The outliers added tiny shrimps, crabs and snails from rice paddies to their food. They also had multiple small meals rather than two large meals.
Creating cooking classes for families with children suffering from malnutrition by replicating the cooking habits of the outliers.
Replicate the effort to more villages.
Design Thinking applied in the business
Humanize the relationship between insurance provider and customer
>Interview with customers
>Researched company policy
>Emphathize with customer experience
Analysis & Synthesis
Customers don't understand jargon, are too emotional or mistrust the insurance company too much.
Communication should address emotional context and be more personal with the customer.
>Create personalized URLs for each customer with their information
>Create "emergency guides" for different situations that are easy to understand
cut 60t of C02 Gas emissions
saved $1.000.000 reducing call center traffic significantly
The growing popularity of Design Thinking around the world
Top business and engineering teaching Design Thinking
Rotman School of Management
Berkeley, University of California
Massachusetts Institute of Technology
Carnegie Mellon University
Parsons New School for Design
D.School Institute of Design at Stanford
Copenhagen Institute of Interactive Design
Technical University of Delft