What Consumers Want From A Local Business Website

Local Business Websites What do local consumers want most from local business websites? A recent survey of local consumers by BrightLocal revealed some interesting findíngs about what local consumers really want from a local business websites. We've compiled the findings into the following infographic. Four most important pieces of information consumers want from a local business website List of Products Phone Number Physical Address Price List Attitudes towards local business websites 36% 32% 27% I think that a clear and smart website gives local business more credibility I am more likely to contact a local business if they have a website It doesn't make a difference to me if a local business has a website or not "Softer factors such as Testimonials, Website style & photos have an impact on final decision making" Least important information for local consumers Percentage Testimonials Store finder tool Fast website speed Accredidations Pictures of staff Mobile site Blog/FAQ Content Factors which make you want to use a local business most? 18% 16% 16% of consumers felt that business proximity was the most important factor felt clear contact details on the website were most important felt that company information was the key factor rated attractiveness of the website as most important Factors most likely to stop you from using a local business 30 25 20 15 10 No price No Email No Address Male IFemale "businesses should make it easy for female consumers to get in touch by email and male focused businesses should make prices clearer to avoid dropouts" PRO TIPS #1. Have clear listing of products, prices, phone numbers, and address details #2. Content needs to be of high quality, and it is generally company or ser information that consumers are looking for #3 Present essential information on the home page so customers can quickly determine if your company meets their needs For more articles, advice, tips and information for how to market your business online visit us at www.brytewire.com BryteWire Data from BrightLocal Consumer Panel survey: https://www.brightlocal.com/2014/02/06/what-local-consumers-want-most-from-local-business-websites/ Piktochart I make information beautiful