What Buy-Side Investors Want From Digital Communications

What Buy-Side Investors Want From Digital Communications New research conducted by Rivel Research Group for Investis underlines the importance of a company's website for buy-side investors and analysts. The research also demonstrates the need to allow corporate website content to be accessed from mobile devices – and reveals a strong demand for more companies to provide investor-focused apps. Does the quality of a company website influence your attitude to the company as an investment proposition ? SOME STRONG 76% 23% 1 It's where I begin my It says a lot about how they're organised. It needs to be clear – if not I screening process. move on to another company. 78% 77% 71% Investors in North America and Europe were the most convinced of the influence of company websites on their investment decision process. Do you visit corporate websites on mobile devices ? Tablet 67% 65% 70% 62% 63% 65% 67% 63% GLOBALLY GLOBALLY Tablet Smartphone Most popular tablet amongst buy-side investors Most popular smartphone amongst buy-side investors Apple Android Apple Android 69% |21% 57% |22% 75% Apple 13% 62% Apple 17% Android Android 65% Apple 25% 52% Apple 27% Android Android 63% Apple 51% Apple 28% 31% Android Android Top 5 most requested content on mobile devices 1. Latest press releases and news 85% 2. Share price 82% 3. Contact details 71% 4. Earnings calls 67% 5. Company reports 65% Investors want to see more corporate apps 65% of buy-side investors globally want to see more companies using apps to distribute content. Ease of access and the ability to view content offline are key factors for this. The Asia-Pacific audience is the most enthusiastic, with three-quarters of investors wanting more investor-facing, corporate apps. 61% 62% 76% North America Europe Asia-Pacific Telephone interviews conducted by Rivel Research Group in Q4 2013. Data covers 379 buy-side investors from North America (48% of sample), Europe (32%) and Asia-Pacific (20%). North America Europe Asia-Pacific 48% 32% 20% Research conducted by Rivel Research Group for Investis RIVEL THE VALUE OF GLOBAL INSIGHT UK FINLAND +44 20 7038 9000 +358 40 748 8864 .INVESTIS GERMANY USA +49 (0)931 35610 +1 646 512 5180 www.investis.com | twitter.com/investis Asia-Pacific Europe North America GLOBALLY North America Europe N Asia-Pacific North America Europe Asia-Pacific Asia-Pacific Europe North America GLOBALLY Smartphone