What are consumers doing on social media?
What are consumers doing on social media? In the last 5 years, social media has exploded in popularity with both consumers and businesses. But, are businesses taking advantage of the insights they can glean from listening and interacting via social media? HOW WE CONNECT TO SOCIAL MEDIA Computer Mobile phone Tablet 94% 46% 16% Handheld music player Game console Internet enabled TV 7% 4% 4% FREQUENCY OF SOCIAL ACTIVITIES 70% hear others' experiences 53% 47% compliment brands share money incentives 65% 50% learn more about brands/ products/ services express concerns or complaints about brands/services FACEBOOK IS STILL DOMINANT in g+ 58% 17% 15% 12% of social media users have a Facebook profile of social media users have a Linkedin profile of social media users have used Twitter of social media users have a Google+ prořile For more information, visit: www.ciceron.com Sources: http://www.ceo.com/social-ceo-report-2013-download/ http://www.nielsen.com/us/en/reports/2012/state-of-the-media-the-social-media-report-2012.html CIcerón We Build Brand Advocacy.
What are consumers doing on social media?
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