While many people think of “mobile commerce” as a means for consumers to shop in-store and then make purchases elsewhere, businesses are slowly learning that the meaning of this common term is cha...
nging. As the prevalence of smartphones continues to increase, so does the incidence of shoppers using their mobile devices to bypass their wallets and credit cards and purchase products entirely through mobile connections. With this evolving sales landscape, businesses would be wise to concentrate on the role of in-store mobile commerce and to decide how to best tap into this new frontier.
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