What is Analytics?

A smarter planet is built on smarter analytics Smarter Analytics is the IBM approach to business analytics. It's a holistic approach that turns information into insight and insight into business outcomes. Align Anticipate Act Learn to see, predict and shape business outcomes. with confidence from solutions your organization at the point of that get smarter impact to optimize with every around information. outcomes. outcome. Why analytics matter CIOS rank analytics as the Organizations that embrace analytics #lfactor are more than contributing to an organization's competitiveness. Enterprises that apply advanced analytics have 2X Financial outperformers are 8 out of 10 CEOS 64% 33% as likely to outperform their peers. more likely to use analytics to evaluate talent supply and demand on an ***** more revenue expect complexity to increase significantly in the next five years. growth and 12X more profit growth. Top-performing enterprises use business analytics ôngoing basis. more than lower performers. Analytics can transform your industry The healthcare industry spends $250 to $300 billion on healthcare fraud per year. In the U.S., this problem costs $650 million every day." At a leading global financial services company, one rogue trader created $2 billion worth of losses. Retailers miss out on $93 billion in sales ever year In telco, five billion global subscribers demand personalized offerings that match their lifestyles." because they don't have enough stock to meet customer demand. Where to start your analytics journey Organizations begin their analytical transformations with one of these four high-value initiatives: Grow, retain and satisfy customers Increase operational efficiency Transform financial processes Manage risk, fraud & regulatory compliance IBM is the Analytics Leader IBM has invested IBM has the IBM has more than: world's 10,000 technical professionals $16 largest 9.000 onsultants delivering math dept in private industry. solutions billion 20,000 since 2008 analytics engagements in analytics acquisitions since analytics-related patents every 500 year for the last two years 2005. IBM CIO Study 2009 2 IBM CEO Study 201o 3.IEM CHRO Study 2010) 4 IBM CFO Study 2010 5. Analylics: The widening divide IBM MIT Sloan Management Review, 2011 6 Joint IBM/ MIT study 2010 7. IBM Insitute for Busines Value, Glotal OFO Study 2010) 8. Harvard Business Review, April 2010 IBM Learn more at www.ibm.com/analytics 234