What’s the Deal with Daily Deals?

WHAT'S THEDEAL BROUGHT TO YOU BY lab 42 WITH DAILY DEALS? How do you keep up with daily deals? Of which daily deal sites are you a member? 64% 55% Email 49% 32% Direct Website 47% .com 28% Groupon 25% App LivingSocial Eversave • SocialBuy 22% Other Which site have you bought a deal from? Deal 21% OAggregator 51% 37% 60% of people only buy deals from businesses with 21% which they are FAMILIAR 18% What would make you more likely to visit a daily deal site? ! If it didn't seem like they were just trying to sell my information to third parties How many deals have you bought in the past year? None 1- 5 6 - 10 10+ 4% 38% 23% 35% How much money would you estimate you spent on deals in the past year? ABOVE UNDER $50 - $150 $150 - $25O $250 $50 17% 30%) 25% 27% 61% of people have let a deal expire before redeeming 17% of people view a business less favorably after it runs a daily deal What types of deals have you purchased? | Spa 29% i Sport/outdoor I activity 29% Hotel 29% Restaurant Arts and 29% crafts 57% O Fitness 27% 82% 13% of people buy a deal without doing any have returned to a business (at least once) after purchasing their deal. research DEAL 42 For survey methodology, or to receive the complete results for this survey please email us at [email protected]. lab