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We’re dreaming of an mChristmas…

O TAMAR 2013 MCHRISTMAS THE MOBILE CHRISTMAS PRESENCE Cloistmas Viita DESKTOP VS MOBILE TABLET 6% GLOBAL MOBILE [18% CONVERSION J 5.4% [0.5% CONVERSION ) 88.6% 01/2012 11.4% c. DESKTOP [23% CONVERSION ] MOBILE/TABLET 17.4% 182.6% 03/2012 DESKTOP MOBILE/TABLET 21% 79% MOBILE Q1/2013 10.4% DESKTOP MOBILE/TABLET [0.8% CONVERSION ] TABLET 10.6% (2.6% CONVERSION ] HIGHER CONVERSION ON TABLETS THAN DESKTOPS Coistmas Peaky BUSIEST PERIODS FOR MOBILES John Lewis APP VS BROWSER 25/12/2012 DECEMBERA 50% GLOBAL OF VISITS CAME FROM MOBILE 25/12/2012 56% BUSIEST TIME 44% 26/12/2012 DECEMBER 0-0-0-0- 920,000 26 IMILLION VISITED JÕHNLEWIS COM 26/12/2013 78% SMARTPHONE EXPECTED VISITS TO JOHNLEWIS.COM 22% SMARTPHONE Coistmas Stopping ONLINE CONSUMERS 48% 25% LIKELY TO DO ATLEAST HALF THEIR CHRISTMAS SHOPPING ONLINE FEEL THAT ONLINE SHOPPING IS BETTER AT CHRISTMAS TIME 97% 42% PLAN TO SHOP ONLINE THIS CHRISTMAS FEEL THAT THE INSTORE EXPERIENCE GOES DOWN HILL AT CHRISTMAS Cloistmas Lite MOST POPULAR SALES ON MOBILE 17% 16% 15% FOOD S ORINK 11% 11% 8% 4% 4% 3% TOYS S GAMES ELECTRONICS HOME SPORTING GLOBAL TRAVEL APPAREL BOOKS JEWELRY GODOS GOODS This Tomor professionols should be awore of. John Lewis is one retailer that is fully preparing for a mobile Christmas with over halt of site visits on Christmas Day expected to be using a mobile device. s infographic brings together key metrics and vital stats th all ecommerce O TAMAR 2013 SOUNTERNETRETAILING NET APP www.SMARTINSIGHTS COM APP BROWSER ETRETALNG NET

We’re dreaming of an mChristmas…

shared by TamarUK on Nov 04
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This Tamar mChristmas infographic brings together key metrics and vital stats that all ecommerce professionals should be aware of. We’ll be focusing more on mobile over the next few weeks and lookin...

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