Weight of the Union 2014

WEIGHT u| OF THE |u UNION ARE YOU YOUR OWN WORST ENEMY WHEN IT COMES TO FITNESS? Your misconceptions of fitness may be keeping you from living a healthier life. OUR 82% CURRENT Of study participants consider themselves active or somewhat active STATE 58% Of study participants are still overweight or obese WHAT YOU MODERATE VS. VIGOROUS EXERCISE ! DON'T KNOW Moderate-Intensity Exercise CAN HURT YOU ņ 25 HRS. PER WEEK Can still talk but can't sing 10 OUT OF Vigorous-Intensity Exercise 1.25 HRS. PER Participants couldn't identify how many hours a week they should exercise, and also misjudged how intensely they should be exercising. WEEK Can't sing, can talk only in short bursts EXCUSES, EXCUSES Can't find time Can't stick Don't have energy to a schedule TOP THREE REASONS PEOPLE ARE NOT INCREASING OR MAINTAINING ACTIVITY But 92% of them acknowledge exercise boosts energy RECOMMENDED TIME 2 VS. AVERAGE RESPONSE TIME YOU'RE KIDDING Recommended Time Average Response Time ME! 20m 34.72 Most participants overestimate how often individuals are recommended to stand after MIN. sitting for prolonged periods of time to reduce harmful health effects IT'S NOT ME, IT'S YOU Those with an obese BMI who feel at a normal weight when comparing themselves to the general American public 30% > BMI AMERICANS SAY WE'VE GOTTEN BIGGER BUT DON'T INCLUDE THEMSELVES IN THAT MIX 84% Those with an overweight BMI who feel at a normal weight when comparing themselves to the general American public 56% BMI Respondents who think Americans have gotten bigger over the past five years A BRIGHTER FUTURE 3D4 OUT OF ACTIVITY SHOULDN'T BE LIMITED TO JUST 30 MINUTES A DAY; FOR LASTING CHANGE, WE NEED TO MAKE FITNESS A PART OF With almost three out of four respondents wanting to increase their activity levels, the time is right to find ways to fit in fitness, anytime OUR LIFESTYLES Anytime Fitness' goal is to improve the self-esteem of the world. Recognizing that everyone has a personal journey and unique goals, Anytime Fitness will create a fitness plan designed with you in mind. FOR A LOCATION NEAR YOU VISIT WWW.ANYTIMEFITNESS.COM ÂNYTIME FITNESS The information above is based on data collected from an online qualitative survey with a national sample of 1,000 adults (18 years of age and older). The survey was conducted between November 14 and 20, 2013 to identify habits, perceptions and knowledge of physical activity and weight. For more information on the survey, please visit bit.ly/wotu14 1 According to the Centers for Disease Control and Prevention, adults need at least 2 hours and 30 minutes of moderate- intensity aerobic activity each week or 1 hour and 15 minutes of vigorous-intensity aerobic activity each week. 2 According to recent research, researchers speculate that sitting decreases the amount of enzymes that help to break down fat in the bloodstream; participants who broke up prolonged sitting periods every twenty minutes were able to reduce these effects.