Weibo VS WeChat

Tencent WeChat Vs. Sina Weibo Comparing Business Application of Wechat and Sina Weibo Tencent WeChat Sina Weibo "Unique Content Creation + Advocator Push" Mode Brand Promotion "Quality Content Creation + KOL Transmission" Mode Relatively simple form developed in the future may Interactive Marketing Diverse formats; open to creative implication Auto-reply function; excessive labor costs involved in large-scale use Enhance customer service efficacy through API and 3rd party tools anher Suitable for precision marketing to clearly defined audiences Sales Promotion Strong dissemination power for product promotion Crisis Monitoring & PR Monitoring crisis through 3rd party software; Exploiting enterprise Weibo to resolve crises Difficult to monitor crises, but highly efficient in resolution Could be a fantastic tool, just like an online focus group, to collect insight from advocates Consumer Product Research & Innovation Marketers can get valuable insights from Weibo buzz, by social data mining and analytics Comparison of Functions: WeChat can learn from Weibo On Fire User Scale and Development History milon Scale: time 100 200 368 December , 2010 (16Months ) June , 2011 ( 22Months ) June , 2012 August , 2009 100 200 Wechat announced 200 million users on Sept. 17th, 2012. March , 2012 (14Months) January , 2011 September , 2012 (20Months ) WeChat - Brand Case Starbucks in China launched a social mobile For the "Discover Route 66" campaign, campaign via WeChat, titled #naturally awake#. Connecting with Starbucks on WeChat, you Cadillac sent a group of travel photos to fans on WeChat. They also published travel safety send an emoticon message to Starbucks and notices, like typhoon warnings. they reply with a link to a song that fits your mood, based on your emoticon. Complimenting interactivity with enjoyment. 5:23 PM WeChat Cadillac Today's Interaction: Where's Route 66 in your heart? Aug 17 66 66 Rock Ice for Refreshment Starbucks "Naturally Awake" Album [Discover Route 66 • daily photos exploita- tion] Cadillac SRX is exploring Route 66 with travelers. Every day, we'll handpick a selection of the best photos for you. You could reply to us directly if you want to take part, fo the chance to win a Route 66 special gift. waibo.com/starbucks Different POVS of WeChat Support Neutral Against @ MoXin @ XieTiandi @ AMing Co-Founder of Yingpeng Interactive Entertainment Inc, Producer at 18touch Studio Meituan Huxiu To operate a WeChat public ID or not, that is the question. The most important thing for WeChat is In nature, WeChat is similar to QQ. Besides becoming a key mobile integration platform, the chat function, I can decide whether to As an advertiser, no matter how you sell, get an use other functions or not. I chat through it, providing an API to 3rd parties. ID right away and try to manage and maintain but don't shop with QQbuy. Basically, Weibo is a social media, The two have comparable users on the WeChat platform. WeChat is a transceiver; users realize that attributes (like CRM, media potentials etc.) they can have 2-way interaction with Enter- Sina and Baidu are still the most suitable inter- but the platforms differ in scale. So, basically, prise IDs, and with open API, jump into other net platforms for brand marketing. they couldn't replace each other, but Weibo APPS from the chat window. will be surely be superseded, and maybe by Taking "Lengxiaohua", which literally means an all new media. WeChat doesn't provide an interface to send "cold joke" and of which punning might be considered an example, its rise in popularity as a cultural reference can be attributed to popu- message automatically according through other APPS, or an interface for other APPS to larization on Sina Weibo. receive and handle messages received from Now though, WeChat is hottest mobile fans. social integration platform in China and will have similar effect in establishing and popular- izing cultural references. Whether influential individuals or corporations turn from Weibo to WeChat will be seen, but the nature of WeChat's real-time, direct communication can put a strain on resources. So, it's hard to image that these business stake- holders will ultimately obtain the same level of investment for WeChat engagement as they did for Weibo. CIC is China's leading social business intelligence provider. CIC enables businesses to fully leverage the power of social media and (Internet Word of Mouth) IWOM intelli- gence across the organization. a KANTAR MEDIA Company Blog: www.seeisee.com IWOMmaster Platform: www.iwommaster.com Website: www.ciccorporate.com Weibo: weibo.com/seeisee CIC Infographics: www.huaban.com/seeisee Infographics powered by CIC WeChat ID: seeiseeCHAT Basic Statistics on Last 7 Days . Message Push to Target Groups • Fan Classification • Auto-Reply • • Basic Statistics • Fan Classification • Fan Demographic Analysis • 3rd Party Enterprise Applications • Page View Analysis • Advertising Data Analysis • Interactive Transmission Analysis • Message Push to Targeted Groups (NEW)