Warm vs. Cool

WARM S COOL * Hot-headed. Cold-blooded. Warm and loving. Cool as a cucumber. Fired up. Chilled out. HALLS Temperature is often used to describe temperament. And since HALLS Warm-Ups cough drops are both warming AND cooling, we wanted to know more about the tendencies of these seemingly opposite groups. DATA FROM HUNCH REVEALED THESE INTERESTING AND UNEXPECTED CORRELATIONS BETWEEN WARM AND COOL PERSONALITIES AND THEIR TENDENCIES: DO YOU HAVE MUCH OF A TEMPER? WHICH IS YOUR WHEN GREETING A PERSsONAL FAVORITE SEASON? FRIEND OF THE OPPOSITE SEX, DO YOU GENERALLY: OCCASIONALLY | 63% - KISS ON ONE CHEEK | 19% * NO | 27% * WINTER | 10% SPRING | 25% 2012 * KISS ON BOTH CHEEKS 6% HUG AND PAT ON THE BACK | 55% * SHAKE HANDS | 20% SUMMER | 28% ** FALL 37% * YES | 10% PEOPLE WHO HUG AND PAT DERER BREAKDOWN: PERCENT ANSWERING YES, BY AGE ARE MORE LIKELY TO: FURTHER FANS OF SUMMER ARE MORE LIKELY TO: • Be North American • Be pessimists • Enjoy 'how-to' shows on TV • Describe the sound a frog makes as 'ribbit • Be 35 or older • Tan (rather than burn) at the beach UNDER 18 14% • Live in smaller households • Prefer the monkey exhibit at the zoo 18-34 10% PEOPLE WHO KISS ON BOTH CHEEKS ARE MORE LIKELY TO: 35-49 11% FANS OF WINTER ARE MORE LIKELY TO: • Be 18-34 • Burn (rather than tan) at the beach • Live in larger households • Prefer the lion exhibit at the zoo • Be European • Be optimists • Enjoy watching TV news • Describe the sound a frog makes as 'croak" 50-64 7% 65+ 5% AMONG 27,730 HUNCH USERS AMONG 67,872 HUNCH USERS AMONG 32.866 HUNCH USERS WHICH COLOR WOULD YOU WHEN WAITING FOR A SLOW YOUR PREFERRED PREFER THE WALLS OF YOUR ELEVATOR, DO YOU TEND TO: VALENTINE'S DAY GIFT IS: KITCHEN TO BE? * MASH THE BUTTON REPEATEDLY | 7% WHITE/BEIGE | 30% * PRESS THE BUTTON A FEW TIMES | 38% YELLOW | 21% PRACTICAL 29% e WAIT PATIENTLY | 55% BLUE | 17% ORANGE | 13% SENTIMENTAL 60% GREEN | 9% GRAY | 5% BROWN | 5% * A GAG | 11% BUTTON MASHERS ARE MORE LIKELY TO: THESE COLORS ARE PREFERRED BY PEOPLE WHO MOSTLY EAT HOME-COOKED MEALS: • Be parents FURTHER BREAKDOWN: GENDER • White/Beige • Live in a rural area Practical: Sentimental: IA Gag • Yellow • Orange • Not have attended college • Be under the age of 34 MEN THESE COLORS ARE PREFERRED BY PEOPLE WHO MOSTLY EAT OUT: PEOPLE WHO WAIT PATIENTLY ARE MORE LIKELY TO: 34% 52% 14% • Be single • Live in a big city • Have a four year college degree • Be between 35-49 years old • Brown • Green WOMEN 23% 7% 70% • Gray AMONG 76.915 HUNCH USERS AMONG 23,961 USERS AMONG 27.104 HUNCH USERS DO YOU ENJOY SPICY FOOD? DO YOU TURN YOUR PILLOW OVER TO GET TO THE COOL SIDE? HAVE YOU EVER BEEN ASKED TO LEAVE A BAR OR CLUB FOR ROWDY BEHAVIOR? SOMETIMES | 42% OCCASIONALLY | 38% e OFTEN | 7% EXIT YES | 33% * NO | 25% PEOPLE WHO ENJOY SPICY FOOD ARE MORE LIKELY TO: * RARELY OR NEVER | 55% YES | 20% NO | 80% • Live in a city FREQUENT PILLOW TURNERS ARE MORE LIKELY TO: • Have made a concerted effort to spice up a relationship • Have traveled to more than five countries • Have sworn today verbally or in writing • Be men PEOPLE WHO GOT KICKED OUT ARE ALSO MORE LIKELY TO: • Have nightmares • Jump right into a swimming pool • Prefer fall and winter • Wear cufflinks PEOPLE WHO DON'T ENJOY SPICY FOOD • Have a hot temper ARE MORE LIKELY TO: PEOPLE WHO RARELY OR NEVER TURN • Be male THEIR PILLOW ARE MORE LIKELY TO: • Live in the suburbs • Have not made a concerted effort to • Have a job that involves work outdoors • Consider themselves to be a practical joker • Be women • Not remember their dreams • Slowly enter a swimming pool spice up a relationship • Have never traveled internationally • Have not sworn today verbally or in writing • Prefer spring and summer AMONG 31,636 HUNCH USERS AMONG 24,396 HUNCH USERS AMONG 64,122 HUNCH USERS So whether you're an elevator button masher or a chronic pillow-flipper, next time you're running a fever or sick and have the chills, remember that HALLS cough drops can help soothe your cold-related cough and sore throat. And since HALLS Warm-Ups cough drops have both warming and cooling sensations in every drop, you're covered either way. There may be brands listed above that belong to their respective owners, not to Hunch, Halls, or Kraft Foods. © 2012 Kraft Foods Inc. © 2012 Hunch Inc. hunch HALLS