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Vote 2012: Social Media vs. Traditional Media

VOTE 2012 SOCIAL MEDIA VS TRADITIONAL MEDIA Historically, caucuses have served as early indicators of which candidate might win their party's nomination. However, earlier this week, many speculated that Twitter would be a better predictor of the lowa caucuses than traditional polling. And they might have been right.. TWITTER FOLLOWERS FACEBOOK FANS MITT ROMNEY 229, 549 1, 277, 322 *★★★★*k*** ***** *** RON PAUL 159, 832 689, 200 ★*★★★****: ★★★★★*** RICK SANTORUM 65, 755 53, 395 ***********★* **** NEWT GINGRICH 1, 387, 180 225, 552 ********* ***** *** MICHELLE BACHMANN 127, 980 460, 313 ************************ ★* = 5, 000 TWITTER SENTIMENT EFFECTIVELY PREDICTS CAUCUS RESULTS 50 NBC NEWS POLL - TWITTER SENTIMENT IOWA CAUCUS RESULTS 40 30 20 10 RÖMNEY PAUL SANTORUM GINGRICH BACHMANN SENTIMENT RATIO (according to SocialMention.com) SENTIMENT IS THE RATIO OF MENTIONS THAT ARE GENERALLY POSITIVE TO THOSE THAT ARE GENERALLY NEGATIVE MITT ROMNEY 7:1 *** VOTE VOTE VOTE VOTE VOTE VOTE VOTE to VOTE RON PAUL 4:1 *** *** VOTE VOTE VOTE VOTE to *** *** *** RICK SANTORUM 4:1 *** *** VOTE VOTE VOTE *** VOTE VOTE to NEWT GINGRICH 2:1 VOTE VOTE to *** *** MICHELLE BACHMANN 5:1 *** *** VOTE VOTE VOTE VOTE VOTE VOTE to *** *** *** PRIMARY PROJECTIONS (according to NYTimes.com) As we head into the New Hampshire, South Carolina Social media will certainly not replace traditional and Florida primaries, it will be interesting to see how polling methodologies, but we expect it to be a key sentiment analysis can compare to polling, and more indicator, especially given the volumes of importantly, how these networks ultimately impact conversations occurring each minute. the popularity of each candidate. 50 NEW HAMPSHIRE SOUTH CAROLINA FLORIDA 40 30 20 10 ROMNEY PAUL SANTORUM GINGRICH PERRY ödm group odmgrp.com AMOUNT IN PERCENT A MOUNT IN PE RCENT

Vote 2012: Social Media vs. Traditional Media

shared by odmgrp on Jan 09
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Historically, caucuses have served as early indicators of which candidate might win their party’s nomination. However, earlier this week, many speculated that Twitter would be a better predictor of...

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The ODM Group

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Politics
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