Vital Elements to a Logo Design

ELEMENTS OF A LOGO DESIGN Your logo is the face of your brand, and it is one of the most important aspects of your business. 00 Glam it up or dull it down, and make your business outshine others with these strategic logo design tips. The "logomark" is a unique image which customers see as a means of identifying your business (swoosh, shield, car, tree etc.) If you TIPS have an automobile 03 company go for a car image as a logomark for your company. LOGO LOGOMARK DESCRIPTOR LOGO Inifinite Designs The "logo descriptor" is a mission statement or tagline which appears on all your marketing materials. (Just Do It, I'm Loving It). Make sure it describes your products and services holistically. 01 LOGO LOGOTYPE The "logotype" is where you put your company name with a clearly defined typeface. (Ariel, Helvetica, Garamond, Verdana etc.) What you need is a professional and competent look. A bold typeface mostly works well with customers. Each of these elements have to come together to convey a unified promise of your brand to the customers. Most brands strategically focus on logomark and logotype in their branding material so that they can be used separately or together. Change the colors of your logo elements or separate them to create distinctive messages in different marketing mediums. Twitter: https://twitter.com/zilliondesigns Facebook: https://www.facebook.com/zilliondesigns Google+: https://plus.google.com/+zilliondesigns LinkedIn: https://www.linkedin.com/company/zilliondesigns ZILLION DESIGNS 2