The personal finance start-up Mint famously built its user base by posting engaging topical content on its corporate blog. Some of its most successful posts were infographics — some 130 of them — ...
which garnered 30 to 40 times the page views of a comparable article.
That’s according to Stew Langille, former VP of marketing at Mint, who says the success of those infographics helped spark a data visualization renaissance on the Web (as well as the creation of far too many less rigorous “info posters”).
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