The Visual Web: A Love Story

BANDW AGON DIGITAL HEDIA kresents THE VISUAL WEB 50 MILLISECONDS LOVE AT FIRST SITE AVG. TIME IT TAKES NEW VISITOR TO FORM A FIRST IMPRESSION LOOKS ARE EVERYTHING MAKING A GOOD FIRST IMPRESSION AND KEEPING VISITORS ON YOUR WEBSITE ARE ALMOST ENTIRELY DEPENDENT ON DESIGN SITES + APPS HAVE MILLISECONDS i TO MAKE A POSITIVE IMPRESSION ON VISITORS BOUNCE RATE IS THE PERCENTAGE i OF VISITORS WHO LEAVE A WEBSITE AFTER VIEWING ONLY ONE PAGE 2.6 SECONDS AVG, TIME IT TAKES TO DECIDE IF SITE IS 'GOOD' OR 'BAD' WHEN SIZING UP A NEW WEBSITE VISITORS PAY 16X MORE ATTENTION TO VISUAL CUES THAN ACTUAL COPY • BOUNCE RATE HIGHEST • BOUNCE RATE HIGH • BOUNCE RATE SLOWS THE BOUNCE RATE IS ONE OF THE MOST IMPORTANT INDICATORS OF SITE PERFORMANCE A POSITIVE FIRST IMPRESSION REDUCES THE BOUNCE RATE AND INCREASES VISIT DURATION 10 SECONDS AVG. TIME IT TAKES TO DECIDE WHETHER TO STAY ON SITE 30 SECONDS USERS WHO STAY THIS LONG LIKELY KEEP CLICKING TIME ON SITE REMEMBER FOLKS: THE FIRST TIME SHOULD ALWAYS LAST LONGER THANA FEW SECONDS! 69000X FIRST IMPRESSIONS ARE 83 PERCENT OF LEARNING IS VISUAL 947. BASED ON DESIGN BRAIN PROCESSES IMAGES faster than taet I DESIGN I COPY SIGHT SOUND SMELL TASTE TOUCH THE ART OF ATTRACTION Aa LAYOUT COLOURS TYPOGRAPHY IMAGES NAVIGATION TEXTURE BALANCE UNIQUENESS PLAYING FOR KEEPS FAIR 15 ALL WHAT MAKES PEOPLE CLICK THERE ARE FEW THINGS AS EFFECTIVE AS VISUAL CONTENT AT DRIVING TRAFFIC, SOCIAL ACTIVITY AND USER ENGAGEMENT WEB AND TEXT-ONLY CONTENT. E.G. STANDARD BLOG POST VISUAL CONTENT. E.G. INFOGRAPHIC 84% MORE 947 MORE 30X MORE 4OX MORE 5677 MAE VIEWS CLICKS READS SHARES INBOUND TWEETS, REPOSTS, PINS AND +1'S BOOST ORGANIC SEARCH ENGINE RANKINGS + CONVERSIONS RATES 8 OUT OF 1O CONVERSION RATES FOR COMPANIES USING CUSTOM VISUAL CONTENT ARE CHIEF MARKETING OFFICERS REPORT CONTENT IS THE FUTURE OF MARKETING 7X HIGHER 14.6%. 1.7% OUTBOUND LEADS E.G. BANNER ADS INBOUND LEADS E.G. SEO + SOCIAL ADVERTISEMENTS INTERNET MARKETING FORECAST OFF HIGH MARKETING VIA VISUAL CONTENT GENERATES 3X AS MANY LEADS AND COSTS 62% LESS PER LEAD BANNER ADVERTISING PAID SEARCH CONTENT MARKETING FROM FIRST CLICK TO CONVERSION, VISUAL CONTENT IS THE KEY TO YOUR BRAND'S HAPPILY EVER AFTER. The End- W WW.BANDWAGONCREATIVE.CO M INFOGRAPHIC BY MARA SOFFERIN COPYRIGHT 2014 BOUNCE RATE АП -- CONVERSION RATE -- OVE